Marketing strategy, websites and business development for ambitious organisations 0203 846 8888
Strategy · Marketing · Results

Marketing that gets you noticed, trusted and chosen.

We are a hands-on marketing agency for businesses that want more than posts. We spend time understanding your goals, build a clear strategy, create the content and deliver it consistently — with results you can actually see.

Based in Enfield. Working across London and the UK. Real people, clear communication and accountable delivery.

The Loving Social Media team working together
Strategy is only valuable when somebody takes responsibility for delivering it.
Consult. Create. Deliver.Then measure what changed.
Selected client work
Boots OpticiansLumenisHope HomecareWatchfield OpticiansPremier EyecareRW PerioOpticare OpticiansCentre Transport
Results, not just activity

Good marketing should lead somewhere.

We care about reach and engagement, but we care even more about what happens next: visits, calls, enquiries, bookings and commercial opportunities.

Google visibility 1,780

Business Profile views

Recorded for an automotive client in its July 2026 marketing report.

Customer action 289

Direct telephone calls

Telephone actions attributed to the same Google Business Profile reporting period.

Social reach 68,300

Facebook views

Recorded for a healthcare client over a recent 28-day Meta reporting period.

Results vary by organisation, market, budget and activity. Client identities for individual figures are withheld where publication approval has not been confirmed.

What we actually do

Strategy first. Everything else supports the journey.

We keep it simple: a clear strategy built around your business goals, delivered through social media, your website, Google and business development, all working to turn attention into action.

Core service

Social media strategy & management

Strategy, content planning, copy, creative, video ideas, scheduling and ongoing management shaped around your audience and objectives.

Visibility

Google & local presence

Google Business Profile optimisation, reviews and local visibility so the interest created through content is backed by trust when people search for you.

Conversion

Campaigns & customer journeys

Landing pages, paid campaigns and clearer calls to action that help move someone from seeing your content to contacting your business.

Always current

Website updates that never stand still

Regular updates, new landing pages, offers and fixes, so your website keeps pace with your business instead of going stale.

What makes us different

Business development

Introductions, partnerships, follow-up and sales support. We help turn marketing into real commercial conversations, something most agencies don't offer.

Why we're different

More than an agency that posts for you.

Most agencies stop at content. We go further. We keep your website updated every month, we help with business development through introductions, partnerships and follow-up, and every plan is shaped by a founder with decades of experience in optics and business. The result is marketing tied to real commercial growth, not just activity.

What clients notice

Creative ideas matter. So does being good to work with.

The relationship should feel clear, responsive and useful — not complicated.

★★★★★
“By far the best place for marketing, they know what they're doing.”
Michelle YamansefGoogle review
★★★★★
“If you're an optician and you need social media you cannot go wrong.”
Simon AlexanderGoogle review
★★★★★
“Clear, passionate and focused on helping businesses grow.”
Daniel BellomyGoogle review
Let's talk properly

Book a free marketing review.

Tell us where the business is now, what you want marketing to achieve and what is getting in the way. We'll give you a clear view of the opportunity and whether we're the right fit.

No hard sell.
Just a useful conversation about your goals, expectations and the best next step. Prefer to call? 0203 846 8888.
Marketing for Opticians
Garry Kousoulou, founder of Loving Social Media
A little about our founder

Built by experience. Driven by curiosity.

Loving Social Media was founded by Garry Kousoulou FBDO, a marketing strategist, qualified dispensing optician and judge at the Business Book Awards.

Garry has always been passionate about innovation — particularly how artificial intelligence can make marketing more efficient and more affordable without losing the creativity, personality and authenticity that make great social media work.

That thinking still shapes the agency today. Across social media, digital marketing, email marketing, content and Google Business Profile, we look at the whole picture and continually push for smarter ways to deliver better results.

Business Book Awards Judge Marketing Strategist Qualified Optician AI & Digital Innovation
Embrace technology. Protect authenticity. Keep improving the results.