10 Social Media Mistakes Most Small Businesses Make
Read our blog to find out!
- Help those who don’t know they need you to find you.
- Build your brand
- Likes do not pay the bills but how does social work effectively?
Using social is about understanding etiquette
Every day, more and more small businesses are making the jump to social media and SEO it may be because the phone is not ringing, Likes do not pay the Bills!
Understand the value of it of digital. It can be the most powerful marketing tool when it is done correctly, and with a proper strategy behind it.
Without a strategy in place, you won’t be able to get any of the benefits from social media SEO and it’ll rub off on your brand. Here are * mistakes small businesses are making that you should avoid.
- Trying to take on too many platforms at once.
This is a common question asked to me, and something I always advise – You don’t need to be on every social media platform! Certain businesses, such as cake makers, should be on visual platforms such as Pinterest and Instagram, where they’ll relish. Why would solicitors need to be on/having businesses such as solicitors or
1.1 not paying for adverts. Its pay to play on social try pixel and remarketing
2. Connecting your Facebook/Twitter Posts
This is something that frustrates me whenever I see it. I can’t comprehend why people would have the – Posted Via Twitter or a half-Facebook link post with a sentence that stops halfway through. The companies who do that do so to make it appear as if they are active online, whereas it’s usually the opposite. They are different platforms, which need to be treated differently. Just because something may work on Facebook, it doesn’t mean that the same thing applies to every other platform that you use.
- Not having any type of social media strategy.
A very popular mistake! You don’t need to dive straight in and just start throwing content out there, expecting your audience to find you magically and earn 1 million followers in your first half hour. You get back what you put in! No input no output!
- Not replying to your audience
A huge mistake, which is one of the most important, is not replying to your audience. What is the point of building up this community of yours, if you are not willing to respond to them? You aren’t on social media for the right reasons if that’s your behaviour. People are on social media to interact with people, you are defeating the purpose of being on there by just using it to promote what you want. Look at some of the bigger companies such as Mcdonalds’ or Nike, who have millions of followers, and still reply to their audience. They aren’t too big to not reply, so what makes you think you are any bigger than them that you
- Selling too much
Some people don’t seem to understand the concept of overselling their products/services. Similar to the people who go to networking events and just hand out their business cards, nobody is going to be buying from you or want to. You have to build a relationship with your community before you can then introduce your products to them. Swap the situation around, and you wouldn’t be too happy with someone constantly shoving their product in your face. You wouldn’t want it happening to yourself, so why do it to others?
6. Not using Google my Business this has to be the best free gift from google ever!
7 UGC… User-generated content is the way forward and still to this day is the only way of getting a post to go viral
8 Geotag your images for SEO this is the best way of ranking on GMB
9. Not updating your website. Checking that your website has had an audit is important. Meta descriptions key words images that are the right size check the speed. All the things that will bring in more leads
10. Measure your success. How many people move onto your website check google analytics. Always use the number of people who like, share, and comment as a gauge of how well your social is going. Measure your web success if you are on page 1 for your keywords and phrases.
The Sky’s the limit 10 big mistakes social and how we can keep you front of mind
PPC – £400 (£300 to set up/manage, £100 for PPC)
- No competition for paying ads for the search term “cocktail mixers wholesale”
- Search volume is low – however, money spent will go far and more likely to convert
- Lead Generation
- This will target B2B
Insta Ads/FB Adds – £400 (£300 to set up/manage, £100 for Ads)
- Website Traffic
- Brand Awareness
- Target the right audience
FB Pixel – £250 (£150 to set up/manage, £100 for Ads)
- Automated ads for Brand Awareness/retargeting
- Converts returning users that have visited your site
SEO Management – From £300
- On page
We’d be doing SEO for 2 sites your main site and the shop
SEO Blogs x2 – £300
Google My Business – £150
- Manage account
- Regularly post
- Upload videos/pictures
Facebook Management – From £150
- Posting (1 p/w if £150)
- Management of inbox
- Sharing in groups
- Adding to groups
- Facebook Group (From +250, this is additional)
Instagram Management – From £150
- Posting (2 p/w if £150)
- Checking DMs
- Growing following
Twitter Management – From £150
- Posting (1 p/w if £150)
- Listening platform
- Sharing platform
LinkedIn Management – From £250
- Provide content to share
- Research leads
- Contact leads
YouTube Management – From £250
- Upload videos that we create
- Special projects/big campaigns
- Embed videos on blogs
- Repurpose old videos
Pinterest – £250 one-off to set up (£50 thereafter to manage)
- Pinterest Shop
- Set up
- Add video tutorials
TikTok – From £150
- Create videos
- Showcase products
- Demonstrate cocktail hacks
Affiliate Marketing – From £200
- Build backlinks
- Traditional Marketing (phoning)
- Lead Generation
Email Marketing Management – From £250
- Lead generation
- Creating/sending/managing emails
- Email lists
Business Acquisition – From £350
Podcast – From £150
Webinars – £300
Outbound Marketing – £150
Online PR – £200
Ebook – £700
Freebie Marketing – From £150
When another brand, influencer, publication, etc. mentions or covers your brand, product, or service in the content they create and publish
When you publish the same piece of content in the same medium, often after optimizing it to increase its results.
Common content types:
- Social Media Message
- Blog post
who is the best social media agency? We are trying to be the best
google my business adds social media profiles
10. Stop learning about new things 10 big mistakes social
Here are some links where you can get more info
www.woorank.com is where you can check your website for free
https://www.socialmediaexaminer.com/ is the lastest and best social news and training
https://www.garyvaynerchuk.com/ Gary can predict the future check him out
Good luck – Just remember to learn, improve, and implement is the key.