01 Jun Social Media and Digital Strategy for Opticians 2022
Social Media and Digital Strategy for Opticians 2022 is the title of this blog and we want to make life easy for you. We have a list of the top 10 things you need to put in place in 2022.
So this is the theory of what to do if you’re not sure how to implement or how to get these activities in place please give us a call and we can talk you through how to do them.
Opticians in the UK in Northern Ireland or anywhere around the world need the following to be in place for a successful year and a fully booked diary.
I’ll top ten lists are
1 have at least two Google reviews
2 Reply to the Google Reviews Quickly
3 Google My Business ( recently named business profile manager) Update once a week
4 have an Instagram presence with at least one reel a week
NO 5 onwards you may need some help
5 have a search engine optimization strategy plan for the next year
6 have a corporate strategy in place that uses LinkedIn to reach out to human resource executives and managing directors
7 have your recall systemised that it’s seamless from a text message to WhatsApp call to postcard to email and then background again
8 user experience not only in the practice but online
9 have a Facebook group integration policy
10 don’t be all things to all people and have four different types of patients you absolutely love get your Clinical Excellence present online as well as locally people
Training your staff is key and should be easy.
Example of how to answer the phone and can be watched over and over again
Social Media for opticians is easy
Do you feel like people just throw their business cards to you and expect you to buy their product? Phil Berg from BNI UK, joins Dr. Misner and shares a valuable tip on the best way to pass your business card to someone. (Hint: it’s not all about you!)
Please share your comments on Dr. Misner’s blog: www.BusinessNetworking.com
Thanks for watching!
Below is an extract from the book looking at a marketing plan going forward. Is always good to plan in advance
Real SEO for Opticians
8 Get the message right on all platforms linking in with whats on trend