3 Reasons To Start Posting Videos on LinkedIn | Strategy

Learn Your LinkedIn Strategy

LinkedIn has become one of the most popular platforms for professionals to build their personal brand and network. With over 740 million users worldwide, LinkedIn offers a huge opportunity to get your message and content in front of a massive audience. One extremely effective, but often overlooked, LinkedIn strategy is posting videos. Here are 3 compelling reasons you should start utilising video content on LinkedIn regularly:

1. Videos Increase Engagement

Video is one of the most engaging types of content you can post on LinkedIn. Rather than just posting text or images, video gives your followers something they have to actually watch and listen to.

According to LinkedIn, video posts generate:

  • 5x more reactions than text updates
  • 135% more shares than text updates
  • 10x more comments than text updates

Clearly, video elicits a much higher level of engagement from your audience compared to other post types. More engagement means more visibility for your brand and content.

2. Videos Help Build Trust and Relationships

Posting videos enables your followers to literally see and hear you. This allows you to come across as more authentic, personable, and relatable.

Viewers get a better sense of who you are through your body language, tone of voice, facial expressions, and overall on-camera presence. This helps build trust and stronger relationships with your audience.

According to a survey by Wyzowl, 63% of people feel more trust in a brand after seeing video content from them. So take advantage of video’s ability to humanise your brand and make meaningful connections.

3. Videos Increase Your Reach

One of the main goals of social media is to expand your reach and get content in front of new eyeballs. Well, video can help you accomplish that goal on LinkedIn. LinkedIn’s algorithm favours video content and will put videos higher in follower’s feeds. As a result, a larger portion of your audience is more likely to see your posts.

Additionally, video is a very “shareable” format. Followers are much more likely to share a compelling video with their own networks compared to a standard text post. This expands your reach even further through secondary networks.

A LinkedIn study found video posts were shared 5x more than traditional posts. So focus on creating quality videos that spark discussion and engagement. This will lead to higher shares and greater overall reach.

3 Reasons To Start Posting Videos on LinkedIn | Strategy

Certainly! Here are three compelling reasons why you should start posting videos on LinkedIn as part of your strategy:

  1. Enhanced Engagement and Visibility: Videos on LinkedIn have been shown to receive more engagement compared to other types of content. They are more likely to catch the attention of your network and beyond, leading to higher interaction rates. With LinkedIn’s algorithm favouring content that generates engagement, your video posts are more likely to appear in the feeds of a broader audience. This increased visibility is crucial for building your personal or business brand.

  2. Showcasing Personality and Expertise: Videos provide a unique opportunity to showcase your personality, expertise, and professionalism in a way that text posts and images cannot. Through video content, you can demonstrate your industry knowledge, share insights, and express your views in a more personal and relatable manner. This helps in building trust and authenticity, which are key components in professional networking and brand building.

  3. Leveraging LinkedIn’s Professional Context: Unlike other social media platforms, LinkedIn is tailored for professional content and networking. Posting videos on LinkedIn allows you to reach a professional audience in a context where they are more receptive to business-oriented content. This is particularly beneficial for B2B marketing, thought leadership, and professional development content. Moreover, LinkedIn users are often in a business mindset when using the platform, making them more likely to engage with and appreciate professional video content.

In Summary you have nowhere to hide on Video

Posting video content regularly on LinkedIn will lead to higher engagement, stronger relationships, increased reach, and overall better results from the platform. The visual and auditory nature of videos elicits higher levels of viewer involvement compared to other post formats.

Focus on creating useful, educational, or entertaining videos that align with your brand and ideal audience. With 750+ million users, LinkedIn represents a huge opportunity to showcase your expertise and personality through video. So tap into this high-impact content format and start reaping the benefits!