Learn Your LinkedIn Strategy
LinkedIn has become one of the most popular platforms for professionals to build their personal brand and network. With over 740 million users worldwide, LinkedIn offers a huge opportunity to get your message and content in front of a massive audience. One extremely effective, but often overlooked, LinkedIn strategy is posting videos. Here are 3 compelling reasons you should start utilising video content on LinkedIn regularly:
1. Videos Increase Engagement
Video is one of the most engaging types of content you can post on LinkedIn. Rather than just posting text or images, video gives your followers something they have to actually watch and listen to.
According to LinkedIn, video posts generate:
- 5x more reactions than text updates
- 135% more shares than text updates
- 10x more comments than text updates
Clearly, video elicits a much higher level of engagement from your audience compared to other post types. More engagement means more visibility for your brand and content.
2. Videos Help Build Trust and Relationships
Posting videos enables your followers to literally see and hear you. This allows you to come across as more authentic, personable, and relatable.
Viewers get a better sense of who you are through your body language, tone of voice, facial expressions, and overall on-camera presence. This helps build trust and stronger relationships with your audience.
According to a survey by Wyzowl, 63% of people feel more trust in a brand after seeing video content from them. So take advantage of video’s ability to humanise your brand and make meaningful connections.
3. Videos Increase Your Reach
One of the main goals of social media is to expand your reach and get content in front of new eyeballs. Well, video can help you accomplish that goal on LinkedIn. LinkedIn’s algorithm favours video content and will put videos higher in follower’s feeds. As a result, a larger portion of your audience is more likely to see your posts.
Additionally, video is a very “shareable” format. Followers are much more likely to share a compelling video with their own networks compared to a standard text post. This expands your reach even further through secondary networks.
A LinkedIn study found video posts were shared 5x more than traditional posts. So focus on creating quality videos that spark discussion and engagement. This will lead to higher shares and greater overall reach.
Posting video content regularly on LinkedIn will lead to higher engagement, stronger relationships, increased reach, and overall better results from the platform. The visual and auditory nature of videos elicits higher levels of viewer involvement compared to other post formats.
Focus on creating useful, educational, or entertaining videos that align with your brand and ideal audience. With 750+ million users, LinkedIn represents a huge opportunity to showcase your expertise and personality through video. So tap into this high-impact content format and start reaping the benefits!