Changes to Facebook you need to measure in 2022

Facebook has now changed the rules on organic traffic!
Before we could post and get a great reach without having to spend.  Now your Call to action is trying to make your audience do something, eg. Like my page – or – visit my website is a tactic to use and that is only if the post is seen. The best way to get free traffic is to create a user-generated content campaign that drives the traffic

These are now allowed to be out up, but with restrictions! The restriction is that you cannot put more than 20% of the text on your cover photo.  The maximum 20% text rule also applies to any photo in a Facebook ad as well, so keep that in mind with your next ad campaign.

Look into UGC user-generated content

If you cannot tell if you are breaking the rules or not, it can help. It shows you if your photo is in compliance with the new rules.

One thing that is confusing in the example provided by Facebook is that there are a couple of boxes that have text extending slightly into the box and Facebook did not mark them as having text. Hmmm.

Also worth noting is that the 20% text policy doesn’t apply to pictures of products that include text on the actual product. But Facebook goes on to say that they aren’t allowing images that are edited to include text as a “loophole to policy.”

As the Facebook news feed changes start rolling out, it will become even more important to have an engaging and interesting cover photo.

Facebook is putting greater emphasis on cover photos when people interact with your Page. And if you have a Page that is noncompliant, it’s a good idea to fix that as soon as possible.

There are several changes to Facebook that businesses should measure in order to ensure the effectiveness of their social media marketing strategy:

1. Reach: With the algorithm changes, it’s important to track the reach of your posts to see if they are being seen by your target audience.
2. Engagement: Keep an eye on the engagement (likes, comments, shares) on your posts to gauge the level of interest and interaction with your content.
3. Audience demographics: Facebook Insights provides detailed information about your audience, such as age, gender, location, etc. This can help you to better understand your target audience and tailor your content accordingly.
4. Video metrics: Video content is becoming increasingly important on Facebook, so it’s important to track the views, engagement and completion rates of your video content.
5. Ad performance: If you are running Facebook ads, you should track the performance of your ads in terms of reach, clicks, conversions and ROI.
6. User-generated content: If you are encouraging user-generated content, you should track the engagement and reach of the content generated by your community.
7. Story performance: Track the performance of your Instagram and Facebook stories in terms of reach, engagement and conversions.

Overall, it’s important to regularly monitor and measure your Facebook performance to determine what is working and what needs to be improved in your strategy.