It may be surprising to the average user, but content doesn’t always last very long on social media. Sure, it stays uploaded, but it may become unnoticed after as little as 3 seconds. For example, the average tweet has a lifespan of 3 seconds. After that, some users may scroll past or not see it all, depending on what the tweet is, what hashtags are used and what its relevance is.
There also limits on Instagram. IG lives also have a lifespan, many of which only last 4 hours. You can upload up to 100 stories per day with a length of 60 seconds, a reel length of 60 seconds, and combined actions of liking, tagging, and commenting of 500 times a day. After that, Instagram shuts you out. That’s why it’s so important to let us take the reins on what actions can be done effectively on your socials – timing and consistency is everything!