Lesson 13: Understand Profile Owner & Manager Roles

Understand Profile Owner and Manager Roles:

Lesson Objectives 13

In this Lesson, you will learn:

  • The basis of your profile and how to manage it effectively

  • How to set up bookings


Your Website is the Car. The Internet is the Highway. And Google My Business / SEO is the Fuel!

  1. There are three types of roles for Business Profiles: Owners, managers and site managers. When owners add users, they share the management of a profile with multiple people but can use different passwords. Google Groups can’t be added as managers or owners of profiles. On your computer, sign in to Google My Business. If you have multiple locations, open the location you’d like to manage.

  2. In the menu on the left, click Users.
  3. At the top right, click Invite new users.
  4. Enter the name or email address of the user you’d like to add.
    Note: To add an agency to your location, you need to add the agency’s location group ID here. (You might need to reach out to the agency and ask for this ID.)
  5. To select the user’s role, click Choose a role and then OwnerManager, or Site Manager.
  6. Click Invite. Invitees will have the option to accept the invitation and immediately become users.

This page displays all active users and people who are invited to become users. To cancel pending invitations, click in the row with the invitation you want to remove.

When an invitation is accepted, the owners of the profile are notified through email. All users in the account can find the names and email addresses of the owners and managers of the profile.

Tip: If you want to transfer ownership of your profile to someone else, watch the video below:

Let people know that you conduct business online!

  1. Sign in to Google My Business.
  2. Click Home.
  3. Go to ‘Stay Connected during COVID-19’.
  4. Click the type of online service that you want to update. This can vary from Online classes, online appointments or online estimates.
  5. To show that your business offers online services, tick the box.
Tip: You can also manage online attributes from the ‘Info’ tab.

An attribute such as “Offers online appointments” will display prominently on your Business Profile. The attribute will appear for broad category searches and on specific Business Profiles on Google Maps and Google Search.

Bear in mind:

  • Online tutoring, virtual classes, and live video or phone consultations qualify as an online service if they take place in real time.
  • In-person appointments that customers book online don’t qualify as an online service.
  • If you only offer online services, clear your primary hours to let customers know that you aren’t available to meet in-person. Set your “Online service hours” under “More Hours” in the Info tab.

To help customers sign up for and take advantage of your services online, you have two options:

  • Add a link to the “Appointment links” section of your Business Profile.
  • Set up bookings with an approved scheduling provider. This displays a “Book” button on your Business Profile.

Provide a link to a business URL

  1. Sign in to Google My Business.
    • If you have multiple locations, open the location that you’d like to manage.
  2. Click Home.
  3. Go to ‘Stay connected during COVID-19’.
  4. Tick the box next to the online service that your business provides.
  5. Enter a URL where consumers can schedule online services with your business.
Tip: You can also manage online attributes from the ‘Info’ tab.

Set up bookings

To help customers book your services directly with Google, set up bookings through an approved scheduling partner. If you already have bookings enabled with Google, update your service details with your current scheduling partner.

The approved scheduling partners for online services are Booksy, Regis and Wellness Living. Your scheduling provider may apply fees for bookings made through Google. If your current provider isn’t listed, please work with your provider to enable online services via Reserve with Google.


“Discipline is the bridge between goals and accomplishment.” – Richard Branson


Take a music break!


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