Lesson 4: Creating A Post and Different Variations

How To Create A Post

Remember, most posts only last a week!


Lesson Objectives 4:

In this lesson, you will:

  • Learn how to to post different posts and how long they have to expire

  • Explore the Benefits of using all the 7 different types of post and weekly updates


1. Google My Business post via desktop

To create a post using google.com/business on your desktop, follow these steps:

  1. Click “Create post,” or click “Posts” from the menu
  2. On the next screen, choose which type of post you’d like to create from the options given

2. Google My Business post via the mobile app

To create a post using the mobile app, follow these steps:

  1. Open the Google My Business app
  2. Tap on “Home”
  3. Tap the blue plus sign in the bottom right corner
  4. Tap “Create post”

It is also important to note that posts expire after 7 days, so be sure to update and add posts as regularly as possible so your profile doesn’t appear sparse.

Different types of posts:

COVID-19 Update No need to update every week 

The dreaded COVID-19 update is one that cannot be ignored. If your business has been affected by COVID-19, it is important to consider what steps you are taking as a business to ensure you, your staff and your customers will be safe moving forward, and to update your customers as frequently as possible. Including a disclaimer on your profile outlining these steps or any changes to the day-to-day functioning of your business, opening hours and services is crucial in keeping your customers up to speed.


Covid update on GMB cid 2021 gmb

Update Photos/Video Last for 1 week

Post a wide variety of content. If you’re taking pictures, see if you can take them with a customer and include a picture of yourself if you work with customers directly. Google loves faces!

  • Cover photo—This is your “first impression” photo. It’s the one that will be displayed first in your listing, and it has a big responsibility. It’s the first glimpse future customers will get inside your establishment, and they’ll be using it to make assumptions about what your business can do for them. Make this one count—it should be a high-quality photo that captures your brand personality.
  • Profile Photo—This is almost like your business’s “avatar.” It will appear when you make a post or when you respond to reviews on your listing. For many businesses, a logo is the best option for the profile picture.
  • Additional Photos—These photos can expand on the cover photo and provide your customers with more information. Make these photos inviting and relevant to what your customers are looking for.

Don’t just leave the same photos up forever. Add to them more as your business shifts and grows.

videos gmb


Adding and Deleting Your Google My Business Photos

Before adding photos to your GMB listing make sure that you look up our Google “verify my business” guide. Once a business is verified, you can start adding photos via desktop or the GMB mobile app. Businesses with 10 or more locations can also bulk upload photos via spreadsheet.

In both cases, find the “Photos” section from the menu or the bottom left corner of the screen. From there, you can upload any photo or video you want. Google also provides the following criteria for images:

  • They must be either in a JPG or PNG file format
  • Photos must be in dimensions of 720 x 720 pixels
  • The overall image file size should be between 10 KB and 5 MB
  • Images must also be focused and show a well-lit area
  • You are not allowed to use image filters or perform “significant alterations” on the photo.

Deleting photos is just as easy as uploading them. Desktop users can go to the Photos section and click on the images to remove. From there, it’s just a matter of clicking on the trash can icon on the top-right corner of the page. On the app, tap the menu icon again (the three vertical dots) and then press the “Delete” button.

Need more location-based photos?

Try: www.google.com/streetviews/apps/
This app gives you a 360 image. It will still review it to you on Google Street view update as to when you need to take external and internal images. Sometimes Google just posts an image of your business that isn’t the most flattering of images – something that you won’t have control over.
By managing your profile it will put you back in control. Including flattering photos of your services and staff is the most sensible thing that you can do as a business owner. You get to showcase the best parts.

The Q&A Section lasts forever!

The Q&A Section is by far the most undervalued. It is an unsung hero. Google wants people to interact and see how can you help one another. The more they use this service, the more you can become visible online increase in business can only follow.


q+a GMB


Google Posts

This functionality highlights your business events, and you can create promotions.

Tips and advice

Tips and advice are an easy way to grab people’s attention through promotions such as weekly specials offers. Informative posts are really outstanding for return on investment.

Live Posts

You are allowed a maximum of 10 live posts in a single week, however, they do expire afterward. It can be a game-changer for building relationships and closing sales.

Add an Offer/Product last for up to 3 months

This includes promotions, products, coupon codes, and vouchers! You can do so much for your sales through this function.

Add an Event that Lasts for up to 3 months

Have an event come up? Save money and time and post your event on Google My Business, without any extra clicks, redirects, or social media madness.  Keep your customers up to speed with any future events you may be holding, either on or offline.


Add a Button

You can add a Call to Action button on your profile that can encourage your customers to do a number of things instantly such as Book, Order Online, Buy, Learn More, Sign Up and Call Now.

All of the following variations of posts will be explained more thoroughly in another lesson so you can reap the benefits of each one!




Google My Business posts let you publish your events, products, and services directly to Google Search and Maps. Whether you’re a hairdresser promoting a current sale or a restaurant trying to grow your Constant Contact email marketing list, Google My Business posts can help you to connect and engage in the moments that matter.

What Google is determined and focused on is delivering the best most quality search results.
The more content you upload on GMB, the more often you turn up in searches and the higher you gain in the Google Search rankings.
46% of all searches on Google local or for people looking for local things.
78% of local mobile searches result in a purchase.
For a local listing, 68% of searchers use get directional click to call and this is absolutely trackable.
GMB continues to be the biggest driver of local SEO success and we see it day in, day out.
Every single piece of information needs to be optimized and filled in to be completely effective.

What are you waiting for? Get posting!

I really hope you’ve enjoyed this video, and make sure to take lots of notes as there is an exam at the end!

“Success is walking from failure to failure with no loss of enthusiasm.” – Henry David Thoreau

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