Has Corona Virus has Changed the World & Digital Marketing for Good?

Digital marketing in 2020 – 2021 w have all gone online

As we come out of lock down we know that China and Italy have moved towards e-commerce and as the British Prime Minister tells us that were to stay at home, e-commerce can only get stronger but there’s a large warning. To make shopping at home you have to be found. SEO and social media help you be found on-line

High sweeping new restrictions on people’s movements have come into force around the world as the government tries to halt the spread of the coronavirus, which has now made shopping from home the first and only choice for anything other that groceries and pharmaceuticals.

social media manager

If you are hoping to start a online shop, be warned.

Please Note : Without optimization your website will lost in a sea of websites and this makes us folks at Loving Social Media really sad that people think that they can just open a website and money would just flow in. Google gives 1st place to the most relevant searches, so if you’re about to open an ecommerce site for “anything”  there are already a lot of businesses that will be for you that will be highly ranked and above you.

So what do you do?

If you’re about to open a ecommerce site, make sure each page is populated with keywords, both on the page and in meta data, make sure you are answering the questions your customers may be asking themselves.

We recommend you open a YouTube channel, why not even do a blog? Become an authority of what you are selling. This builds trust as well as an online community, and you are more likely to get returning customers. Off-page SEO is search engine optimization that is not on your website. This is all about social media and creating links from other websites to yours. Loving Social Media has produced a free search engine optimization course if you watch this and you feel that you’d rather pay somebody to do it, well, just give us a call. If you’d like to know more about how 2020 has already changed the marketing game, then read on!

Hello, hello all! Marketing is about getting people’s attention and then keeping it!!!

This blog is designed for people that want to understand the digital landscape in 2020 and beyond.

SEO vers social

 

If you are hoping to start a online shop, be warned.

 

So what do you do?

If you’re about to open a ecommerce site, make sure each page is populated with keywords, both on the page and in meta data, make sure you are answering the questions your customers may be asking themselves.

We recommend you open a YouTube channel, why not even do a blog? Become an authority of what you are selling. This builds trust as well as an online community, and you are more likely to get returning customers. Off-page SEO is search engine optimization that is not on your website. This is all about social media and creating links from other websites to yours. Loving Social Media has produced a free search engine optimization course if you watch this and you feel that you’d rather pay somebody to do it, well, just give us a call. If you’d like to know more about how 2020 has already changed the marketing game, then read on!

Hello, hello all! Marketing is about getting people’s attention and then keeping it!!!

This blog is designed for people that want to understand the digital landscape in 2020 and beyond.

 

 

Please Note : Without optimization your website will lost in a sea of websites and this makes us folks at Loving Social Media really sad that people think that they can just open a website and money would just flow in. Google gives 1st place to the most relevant searches, so if you’re about to open an ecommerce site for “anything”  there are already a lot of businesses that will be for you that will be highly ranked and above you.

So what do you do?

If you’re about to open a ecommerce site, make sure each page is populated with keywords, both on the page and in meta data, make sure you are answering the questions your customers may be asking themselves.

We recommend you open a YouTube channel, why not even do a blog. Become and authority of what you are selling. This builds trust as well as an online community, and you are more likely to get returning customers. Off-page SEO is search engine optimization that is not on your website. This is all about social media and creating links from other websites to yours. Loving Social Media has produced a free search engine optimization course if you watch this and you feel that you’d rather pay somebody to do it, well, just give us a call. If you’d like to know more about how 2020 has already changed the marketing game, then read on!

 

Hello, hello all! Marketing is about getting people’s attention and then keeping it!!!

This blog is designed for people that want to understand the digital landscape in 2020 and beyond.

 

Link to OUR FREE SEO COURSE 

Pick the correct audience.. which in turn means picking the correct platform. Once you’ve got your audience, which isn’t easy, the next step is they need to trust you. You need to be entertaining and interesting and engaging. Engagement is what’s different about digital media in comparison to the traditional paper-radio-television. Speak to any digital marketing consultant or SEO consultant and they will tell you things are always changing on a daily basis. The one thing that stays the same is the power of gaining people’s attention and keeping it!

 

Loving Social / SEO are Making some really bold predictions on which social media and SEO platform and strategies are hot or not!
But before hearing these bold statements, the question you should be asking yourself in terms of marketing is, is the finance and time spent worth the effort??
All types of marketing are about getting customers and keeping them. Which type of audience you choose to be in front of is really important: therefore the type of platform you choose is equally important if not more so. This video will hopefully assist you in making the right choice.

Imagine a future where you could predict what’s going to happen I remember speaking to business people ten years ago and telling them social media is going to be huge and they’d look at me like oh no I don’t think so this is just for kids and I like Gary Vaynerchuk can sometimes see into the future if you carry on watching this to the end we’re gonna be predicting digital social media what’s happening right now and what’s gonna be happening in the future the social media journey really started with MySpace you needed to know some coding it was a tight community of photographers and musicians and then we had Facebook and Facebook really did change the game because you needed such a low entry you needed the PC wasn’t on mobile and things evolved there was a groups there was an ATS there was an hashtags as none of that so when I used to teach social media was just Facebook at the time and Facebook’s evolved to three products it’s what’s a guy it’s got Instagram it’s got whatsapp is Facebook now I’m gonna share some stats you 2.5 billion monthly active users that’s crazy but the demographic has got older and older and I predict that the demographic will get older I can’t see young people under 25 really engaging with Facebook it’s not that they’ve left Facebook it’s that they they they don’t use it they wanna you find a friend from school they might reengage and then come back again so 88% of users aged between the the 20s and the 30s but the reviewer markets here out then you really want to reach the thirties to forties Facebook is a good place to be it’s business to commerce rather than business to business I find unless you pay you are pay to play when you’re talking about pages organic traffic is finished going forward I can just see that game worse so if you are then you’re just putting organic images and video on Facebook I don’t think you’ll get a great return 96% of Facebook users access via mobile that’s recent and I think that that will only increase that laptop and the PC isn’t the way forward in my mind for Facebook well what else can I predict for the future video will become hot groups I was I was at a seminar yesterday and thank you to the Lucy hall for inviting me and I met so many interesting people that do different types of groups so there was one lady she only has a group for women hikers how about that or somebody else who had the group just for I just what was that group let’s see there’s so many interesting ones ah Indian expats that live in Germany and this was like a twenty thousand big group so that’s Facebook’s willpower I think that you’ll see more more groups if you notice that you watch the Superbowl I I certainly didn’t but Facebook groups had an advert in the middle of the Superbowl so my prediction for Facebook you’ll see an older demographic rather than younger you have to pay to play you certainly need to use video and live and groups go for the groups so that the guy that’s creating the video for this Matthew he just told me that his grandmother’s just joined Facebook that’s the kind of demographic you’re looking for chase Facebook I’m gonna make a bold prediction now that I think that

 

social media enfield

Pinterest is gonna be so hot for 220 and 221 the organic traffic is crazy out there it’s kind of your guilty pleasure Pinterest I know brides use it so much interior designers but if you have a product and you’re not on Pinterest I think you’re really missing out you can add the product you can link it to your website and give you some stats 250 million people use Pinterest every day pin Ches reaches 86% of us women Wow Wow and it’s just not a woman thing in the UK fifty percent of new signups were in 218 I can only see Pinterest growing it’s an older demographic people check their Pinterest once a week unlike Facebook it’s every day unlike snapchat it’s every hour so it’s a slow platform but growing my prediction for the future that Pinterest will become a massive player b2b and b2c so Instagram Instagram is the new kid on the block it’s become massive as soon as Facebook starts gone mobile Instagram was was so hot before snapchat now snapchat had all the clever ideas and Instagram stole it I’m gonna put the two of them together snapchat I can see on the way down everyone checks a snapchat nearly every hour and it’s like Instagram you’ve got obsesses people on Instagram influencers will be massive if you have a following of more than 7,000 they call you an influencer there’s people out there charging ridiculous amounts of money to induce a brand you can’t abuse your your audience hashtags as we know are becoming less important we know that likes have now been taken off of Instagram so I’ll give you some stats 1 billion Instagram monthly users that’s unbelievable and I can only see this influence and growing more and more and more what the government do with legislation it was on the news yesterday that they want to tighten up social media and how that affects young people because we got body shaming and and all different types of thing on there so depending on how the government treat the legislation I can just see Instagram growing and growing and growing and being the dominant force it’s got a young and old demographic beautiful pictures I’ll give you some more stats 34 percent of Instagram users of 25 to 34 and 31% of 18 to 24 Instagram the average time we will spend on Instagram is about half an hour I find that amazing for me my prediction for Instagram in the future more people will spend money on it it’s only gonna grow that ones on the way up my prediction for Twitter Wow how did Twitter start I absolutely love Twitter how did it start it started really with text messaging an SMS message online things nowadays Twitter describes itself as a news platform and it really is well Donald Trump is still using Twitter to spread his message you’ve got the Prime Minister of England preferring to use social media rather than the conventional media to send out a message my prediction for the Twitter as long as the long as the politicians carry on using it it will be our dominant force to find information I can only see it growing prediction as well I think that lists are way underused so if you don’t know what a list is then start building one because list is how you get all that noise from your from your timeline and you can accurately build that list so you can categorize people there’s private lists and public lists I remember reading a social media expert and he what he was saying that unless you’re on more than a hundred lists you’re nobody and I don’t think I agree with that but certainly have a look at lists have a look at Twitter you can’t write this off if there’s some huge stature 145 million people active users use this thing if you’re spending money and you’re trying to attract the right audience Twitter is definitely something you should think about when I go to the BBC I see the journalists before when I used to go to the BBC one or two journalists had it on there on their PCs now everybody’s got it on their PCs I know the BBC will wait to see if it hits Twitter to give the news justification before it breaks 92% of the u.s. population is familiar with Twitter sites even it’s just as high as in UK 22% of adults use Twitter 40.4% around twenty four years old you’ve got to be able to spell it’s a it’s an intelligent platform there’s no community there though so I think unless you know how to use hashtags properly you create your community I can only see Twitter on the way up okay YouTube’s search engine optimization and Google that’s the daddy of all search it holds the web together so we’ll put that together my prediction for to 22:21 is that search marketing will become even more powerful it decides if you’re chasing your customer that’s one thing when you’re channel that customer comes to you that’s a lot easier so pay-per-click will become easier to do the route of entry won’t be so high I think that they call it an India tax when you don’t have a negative word search if you know what I’m talking about they up up in the top right hand corner it’s called the snippet you see less snippets I think that Google will give the top top ranking the top position to those who have the most relevance so I don’t think that you can get there just by paying the the relationship between one page and another blogging for 220 I think will be huge of your blogging and you’re using about a thousand words a thousand to one and a half thousand words massive so I’m going to spend some time on this because

 

on line team work

 

I think YouTube deserves a lot of credit it is a social media you can make comments at the bottom if you use your Youtube properly remember it’s owned by Google you can really get dominant in Google with your keywords so using YouTube you can you can optimize this video by keeping it short and entertaining remember what Mari Smith says she says she says first thing it’s going to be interesting entertaining it’s gonna be engaging so asking a question animation that don’t be mano and of course it’s got educate so for 220 and 221 I highly predict the YouTube would just grow video production will be huge and make sure that your sound is good so people will accept bad light they will accept a shaky camera but they will not accept bad sound prediction YouTube on the way up Google search on the way up if you don’t and that I think Lucy who again to mention you your your group you had a survey of what you want to learn for for the future search engine optimization was number one understanding it if you’re in digital is a must so that’s it on the way up YouTube search engine optimization search alright so tick-tock some people are saying I get the same reaction of what I used to get with Facebook tik toks just for kids but it’s huge most downloadable app on App Store Wow sixth most downloadable app in the world 1 million video viewers i I know 15 and 16 year olds just absolutely love to talk it’s a fun platform if you’re looking for a younger demographic that’s where you go I can just see this on the way up where they say where the marketers go everybody leaves at the minute we don’t really understand how to market tick tock and no one’s really in there selling anything so the minute we figure that out it’ll probably be on the be on the way down but for now I can only see tick tock growing I’ll give you some some stats 1 million video views per day 800 million installations 50 million pounds spent on tick tock this is this is a platform that I can only see growing and the market is understanding how it works so have fun and create some videos ok so link them what’s our prediction for this I can only see this on the way up in the social media world people are very excited about the organic traffic of LinkedIn LinkedIn are investing lots of money in their groups they’re trying to re-energize those community he’s trying to re energize your fan base so I’ll hit some stats with you 660 million users in 200 countries that’s enormous 57% of LinkedIn users are male 37% are adult they say the average salary of someone on LinkedIn is 50,000 pounds per annum that’s amazing so I can only see LinkedIn on the way up the it’s a great place for organic traffic try and be different though use video certainly share if you have a business I would predict I would say that the business side the business page will just get more and more momentum stories selling tell stories sell they say so try not to be too factual try and say a story so I’ll tell you a story about LinkedIn I’ve got my biggest client from LinkedIn just through consistent consistent posting and I think you’ll hear that more and more people saying I got my biggest climb from LinkedIn because the business community are on there it’s only doubtful that most people only check their LinkedIn once a month that that’s not anywhere near the snapchats and the instagrams but if you hit someone up for a message don’t expect them to answer you back so my prediction for LinkedIn it’s only on the way up so when my daughter wakes up in the morning the first thing she does is she goes to our Google Nest and she says Google tell me a joke I can just see voice being a predominant force in in search in Africa in India where the internet is just becoming more global people are using voice so watch out for voice search you really in a simplified way it’s the snippet they usually go for you have to rewrite your copy a little bit differently but watch out for voice I think that’s gonna be huge for 220 I believe one of the things that you need to look at for 220 and 221 is influence is influencer marketing is going to be big I know young people all of them want to be a an influencer are what you can be an influencer one day and gone the next we’ve seen it with lots of YouTube influences so watch out look out for the up-and-coming ones because they those guys over there they can they can really make a difference to your campaign just one retweet one like it could it could be huge so influencer marketing big time in 2020 the biggest return on investment still is email marketing so an email doesn’t cost anything to send out I remember sitting an ecommerce website it was a seminar to my right was the the e-commerce individual those in charge of Selfridges and then to my left was debenhams and they’ll both talking about this number eight thousand emails when you get to eight thousand emails you become a millionaire if you if you’re set if your broadcasting and you’re sending your emails to people that are engaged and care about what you’re selling so email marketing don’t underestimate it still is the best return on investment it just takes a long time to get to eight thousand ten thousand emails of engaged customers that takes a while you can’t just spam them you need to be adding value and it kind of wraps everything up because all this content you’d be making you can put that on your email marketing don’t spam certainly the statistics say that you should send out an email on Tuesday morning or because everybody’s sending out on a Tuesday morning that’s your least effective don’t give up on email marketing I’m saying that’s on the way up and I predict that it’s gonna be just as strong just you need skill don’t just send it when everyone sending it don’t sell add value and you’ll go great that’s a big prediction for 220 and 221 I hope you’ve enjoyed this look into the future and where we are now in a quick wrap up I think Instagram is on the way up you Joop certainly is your stable for video Pinterest is a huge prediction there LinkedIn can only get stronger the only one that I really predict for time and investment is Facebook Facebook is on the way down in my opinion they leave their losing track people are getting older on their which is fine if that’s what you want email marketing is huge watch out for the influences the influences that are huge that can make such a difference to your brand the more you see your client the more your clients see you the more visible you are and the more trusted you are so email marketing is a must for me I see that on the way up it’s had a little bit of a drop because people think email isn’t cool anymore you’re spamming me I certainly get hundreds of emails a day but the ones that I care about I make sure I open it’s a scary Cthulhu from loving social media if you’ve enjoyed this video please share it Raavi thank you for asking me all of my predictions and have a great day if you need video by the way please look for Matt he’s videoed this he’s the man if you need any kind of video just ask him

Search Engine Optimisation with social media

Search Engine Optimisation with social media mix

 

 

Then Measure your activity so you know everything about your campaign.

Trust is the secret source, business in 2020  is so much more than just the transaction, trust your audience to trust you need dedication and time this is what you need from your social media marketing companies or do it yourself. Reviews become the backbone and sometimes what makes up the mind of the buyer.

 

We really hope you enjoy our blog what you need to get results on digital, please don’t be overwhelmed, get good at one platform and move onto the next one!

 

Get notices then build your audience using webinars 

 

A webinar seems to be the communication tool of choice in the Corona virus outbreak for Businesses.  We believe this will just continue long after this is finished

Guide To Webinar Success

One Digital Platform at a time –  Instagram On the way up

new to insta?

Instagram success is about stimulating the algorithms keeping consistent and knowing who your avatar’s are.  Making a beautiful image that says a story and though in an influencer for good measure.

The first thing to understand is you need a business Instagram account rather than a personal profile business profile has Instagram insights Instagram ads and effectively displays contact information so if your business account you have extra features which means you get a bio you can engage with content

Align your brand to your target audience remember to have a universal theme so use your brand colours use your logo don’t be afraid of adding links to your website and asking people to share

Creating  your pictures your video all need to be beautifully presented use the features in Instagram and you can actually use filters in and out of Instagram stand out posts take time

Keeping audiences engaged is paramount, you have options of posting photos or videos remember engaging posts are educational informative or entertaining people love seeing behind the scenes and storytelling user-generated content is essential if you want your Instagram feed to go viral

 

Are seo companies worth the money? I hope after you have read this blog the answer is yes. Two types of SEO, on-page seo are the differences you can make to your website to bring more targeted traffic. Off-page SEO is what we talk about in this BLOG. Things we can do out of the website to bring people to your site making, hopefully, an increase in your visibility, in turn,  more of your goals achieved.  We love digital marketing and hope you do to.

Don’t forget to use Instagram stories over 500 million daily active users you stories and it’s a great great way of expanding your reach the best feature on Instagram stories is the swipe up tool which can boost your traffic and great for search engine optimization the swipe up feature only comes to accounts with 10,000 more followers use polls ask your audience questions Instagram live works in the same ways Instagram stories live sits at the Top of the home screen it also allows you to really story tell now remember selling tales and stories sell

I G TV was added in 2018 and it feet allows YouTube upload long form videos

influence and influences play a big role you can also create ads target ads and sales funnel strategy


Instagram 2020

is that changes in the last 10 years well it’s the vehicle that you get people’s attention on so you had radio and you had television you had cable now you’ve got the Instagram  is a complete game-changer in influencer marketing in 2020 and beyond.

Affiliate Marketing 2020 on the way up

1. 15% of the total digital media advertising revenue is attributed to affiliate marketing.

Affiliate Marketing 2020

Affiliate Marketing 2020

 

Twitter in 2020 – Quick News – Lists – PR On the way up. 

Politicians are choosing this as their platform of choice and we believe this will continue.

Twitter is a news platform no other medium makes the news quite the same.

Things here 1st sometimes.  Unlike the others content creation is not the backbone the best tweets are a reply sometimes the best tweet doesn’t get you attention it’s about joining a list.  I’ve always found trend jacking to be super useful and if you want to get a press release out definitely

Hello know your target journalist if you’re looking for journalists to write certain stories try an organise a list you can use tools like buzzsumo to identify relevant influencers and bloggers by keyword remember journalists receive a lot of press releases every day so find a unique angle and make it newsworthy Use the #JournoRequest or #PRRequest tag and we’ll retweet it. No spam, just good leads

Pinterest 2020

 

Love and believe this platform is on the way up

you may need some social media training for this one to make into a business account if you watch youtube and still don’t get it call us

Pinterest hacks and tips – Web traffic, selling product and looking sharp!

First of all! Switch your account to business. A Pinterest business account allows you to view your analytics and engagements – which is important to track your reach on the platform.

Pinterest is a visual platform meaning the most quality and visually appealing pictures do the best.

Rank high on Pinterest SEO , it changes really fast so get in fast while it’s free for now!

It’s totally OK to pin other people’s pins from other bull titles that are relevant 3rd party pins

Always use a call to action

If you are selling stuff this is the platform for you

Pre-filling your description By specifying the description people can create pins from your website faster

Garry Kousoulous walks us through the social media and digital platforms in 2020 – 2021

 

Linkedin The grown-up Social media and the King of B2B and finding people 

Linkedin is B2b seo consultants get that headshot professional Tidy up your profile and people will find you!

Going Since 2003 6,00000 users it deserves to be labeled the grandad, mich higher demographic of working people great organic traffic the only draw back is people do not check the account on a regular basis  ( every 4 weeks on the last study)

How do you make your LinkedIn profile stand out how do you optimize it to be on the Top of the search

The return on investment for LinkedIn is, in our opinion, is looking at the metric at how many people have looked at your profile and how many times you got a search appearance the most impressive I’ve seen so far is 3000 viewed by somebody really famous!

Don’t underestimate the hash tag on LinkedIn you can check for people on location remember to leave comments people are more introvert on LinkedIn Remember to add skills and inducements to other people

on other People’s profile, you can leave kudos which is just recently come out you can give a recommendation you can ask others recommendation really believe that LinkedIn for organic traffic is going to be huge the marketeers are moving in by their streams if you’re looking for a job it works if you’re looking for beta be traffic it works don’t forget that most people will check their LinkedIn only once a month when you compare that to Snapchat or Instagram that every few hours

linkedin 2020 -2021

Youtube Video all the way and extra traffic

The little brother of Google  YouTube and the how-to solve anything in a video solution.

Because anybody could be their own television station or radio station podcasting videos YouTube all of these things equate to getting out to a large audience so then when you’ve got a large audiences about getting trust marketing is about getting new people new customers and keeping your old ones there’s no better way than using the digital platforms properly and authentically to gain new business

 

you tube 2020 - 2021

 

Tik Tok is on the rise! 

Looking to attract to younger audience TikTok is for you

2 years ago “Music.ly” was merged in to the new “TikTok” which has been booming ever since.

TikToks algorithm works like a giant online focus group – it literally wants videos to go viral!

It pushes videos on peoples feed based on reaction and multiplies exponentially if the reactions are good.

Reactions are calculated by Likes, Follows after they’ve viewed the video, how long the video was watched etc.

social media training just call

Loving social media London social media marketing company

Garry Kousoulou digital marketing consultant

 

 

Tik Tok 2020

coronavirus impact on marketing, ecommerce & advertising

Facebook 

Loving social media in the final for a digital agency of the year  I think that makes us a top social media agency in London”!

I love facebook groups pages and personal sill the biggest but you have to pay to play

Don’t forget Facebook mentions three major categories of ranking signals:

  • Who a user typically interacts with
  • The type of media in the post (eg., video, link, photo, etc.)
  • The popularity of the post

Very little for free Facebook is testing a number of initiatives to reward content creators, it works well for Youtube so expect to see more of it on Facebook in 2019.

facebook 2020

Podcasting 

 

This is so big and not too late for you to join the party

Some cool [podcasts 

 

Pay per Click 

Payperclick

 

SEO 

SEO, we’ve all heard about it, whispers in the digital community over the years, but now more than ever… SEO is king. From simple brand awareness to the elusive position 1 on Google, SEO could be the key to success in your business in 2020! Chasing customers requires blood, sweat, and tears! It’s so much easier when the customers and/or clients come to you.

What is SEO?

Search Engine Optimisation is working on a website and making changes that search engines, such as Google, positively rank and trust more. A web designer will make a website user-friendly, web developers make a website functional and Search Engine Optimisers will make a website search engine friendly

What are the benefits of SEO?

43.27% of users will click on the first position results on Google (Source SEO Profiler). If you are on Page 1, Position 1 for a keyword that is used to find our service, product or company, you would get enquires flooding in. For example, if someone wanted “Social Media in Enfield”, we, Loving Social Media come up-on page 1, position 1. Due to this, we get lots of enquires through calls and our on-site contact form for social media services for local companies in Enfield.

 

 

SEO

 

Voice 

Smart speakers Google home will be the game changers for 2020 and going forward, Looks like its the snippet that google get the information from

 

voice search and social media seo

2019 Voice search statistics

There’s no shortage of statistics out there on voice (conversational) search.  Let’s take a look at some of the statistics currently doing the rounds:

  1. Gartner predicts by 2020 some 30% of searches will be undertaken without a screen!

  2. For people that are partially sighted its a game-changer
  3. Gartner predicts by 2021 early adopter brands will increase revenue by 30% by redesigning websites to cater for visual and voice search.
  4. Voice Shopping Set to Jump to $40 Billion By 2022, Rising From $2 Billion Today according to OC & C Strategy Consultants.

  5. Three giants of tech are leading the viirtual assistant space State Side – Google has 4% of the market share with its Google Home device.  Cortana has 2% from Microsoft.  The Echo from Amazon has a 10% penetration.  These figures are for the US homes market.
  6. There are currently only 39 apps which have the capacity (developed skills) to integrate retail offerings into voice offerings currently in the market (according to OC & C Strategy Consultants).
  7. Amazon-Dominated Household Speaker Penetration Expected to Soar to 55% Over Next Four Years, from Current 13% (OC & C Strategy Consultants).
  8. 69% of customers using voice search know the exact product they wish to buy. (Source: OC & C Strategy Consultants).
  9. 58% of consumers have used voice search to find local business information within the last year (Bright Local)
  10. 27% visit the website of a local business after conducting a voice search (Bright Local).

  11. Only 39% of consumers trust in the “personalized” product selection of smart speakers.
  12. 30% of Smart Speaker owner say the device is replacing time spent with TV (Source: NPR)
  13. Technavio’s analysts forecast “the global voice recognition biometrics market to grow at a CAGR of 22.15% during 2014-2019”.
  14. 52% of Smart Speakers according to Google keep their voice device activated in their living room.
  15. 41% of people who own a voice-activated speaker say they feel that they are talking to a friend when talking to their device, according to 2017 research undertaken by Google and Peerless Insights.

  16. According to 2018 research by Brightlocal, 46% of voice search users look for a local business with voice search every day (Source: Brightlocal)
  17. My 7-year-old starts her day by asking google to tell her a joke this is the future
  18. According to Google research of those people who owned a voice-activated device, 72% said they use it as part of their daily routine (Source: Google / Peerless Insights) which is my family for sure!

  19. 18 million smart speakers were sold in Q4 of 2017 alone according to Voicebot AI.
  20. Search Engine Watch reports a Google Trends 35% increase in usage voice activated device since 2008, with “call Mom”, “call Dad” and “navigate home” the top voice requests.  (NB: It should be noted these are not voice searches but conversational actions using Google Assistant)
  21. According to Global Web Index, 1 in 5 adults use voice search at least monthly (20%). (source: Global Web Index)
  22. The largest user group at 25% is the 16 – 24 year old demographic who use voice search on mobile devices say Global Web Index.
  23. 5% of individuals aged 16–24 use voice search on their mobile devices.
  24. Mary Meeker’s Kleiner Perkins Annual Internet Trends Report 2018, cites Andrew NG, former Chief Scientist at Baidu is quoted as saying in 2014 “In two years time at least 50% of all searches are going to be either through images or speech” (Andrew NG, Baidu, 2014).  The citation comes from an interview Andrew Ng held with Fast Company.
  25. Research by Sistrix using a Google Survey sample of 26,720 answers collated from Germany, Spain, United Kingdom and United States found 74% of respondents were not using voice search at all (Source: Sistrix, 2018).
  26. 65% of Amazon Echo or Google Homeowners don’t want to go back to the days of keyboard input.
  27. According to Google, 20% of all searches are voice.

  28. 46% of smart speaker owners use voice search to find a business situated in their vicinity every day.
  29. _-22% of smart speaker owners have bought something using voice search assistance.

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