Has Corona Virus has Changed the World & Digital Marketing for Good?

Digital marketing in 2020 – 2021 w have all gone online

As we come out of lock down we know that China and Italy have moved towards e-commerce and as the British Prime Minister tells us that were to stay at home, e-commerce can only get stronger but there’s a large warning. To make shopping at home you have to be found. SEO and social media help you be found on-line

High sweeping new restrictions on people’s movements have come into force around the world as the government tries to halt the spread of the coronavirus, which has now made shopping from home the first and only choice for anything other that groceries and pharmaceuticals.

social media manager

If you are hoping to start a online shop, be warned.

Please Note : Without optimization your website will lost in a sea of websites and this makes us folks at Loving Social Media really sad that people think that they can just open a website and money would just flow in. Google gives 1st place to the most relevant searches, so if you’re about to open an ecommerce site for “anything”  there are already a lot of businesses that will be for you that will be highly ranked and above you.

So what do you do?

If you’re about to open a ecommerce site, make sure each page is populated with keywords, both on the page and in meta data, make sure you are answering the questions your customers may be asking themselves.

We recommend you open a YouTube channel, why not even do a blog? Become an authority of what you are selling. This builds trust as well as an online community, and you are more likely to get returning customers. Off-page SEO is search engine optimization that is not on your website. This is all about social media and creating links from other websites to yours. Loving Social Media has produced a free search engine optimization course if you watch this and you feel that you’d rather pay somebody to do it, well, just give us a call. If you’d like to know more about how 2020 has already changed the marketing game, then read on!

Hello, hello all! Marketing is about getting people’s attention and then keeping it!!!

This blog is designed for people that want to understand the digital landscape in 2020 and beyond.

SEO vers social

 

If you are hoping to start a online shop, be warned.

 

So what do you do?

If you’re about to open a ecommerce site, make sure each page is populated with keywords, both on the page and in meta data, make sure you are answering the questions your customers may be asking themselves.

We recommend you open a YouTube channel, why not even do a blog? Become an authority of what you are selling. This builds trust as well as an online community, and you are more likely to get returning customers. Off-page SEO is search engine optimization that is not on your website. This is all about social media and creating links from other websites to yours. Loving Social Media has produced a free search engine optimization course if you watch this and you feel that you’d rather pay somebody to do it, well, just give us a call. If you’d like to know more about how 2020 has already changed the marketing game, then read on!

Hello, hello all! Marketing is about getting people’s attention and then keeping it!!!

This blog is designed for people that want to understand the digital landscape in 2020 and beyond.

 

 

Please Note : Without optimization your website will lost in a sea of websites and this makes us folks at Loving Social Media really sad that people think that they can just open a website and money would just flow in. Google gives 1st place to the most relevant searches, so if you’re about to open an ecommerce site for “anything”  there are already a lot of businesses that will be for you that will be highly ranked and above you.

So what do you do?

If you’re about to open a ecommerce site, make sure each page is populated with keywords, both on the page and in meta data, make sure you are answering the questions your customers may be asking themselves.

We recommend you open a YouTube channel, why not even do a blog. Become and authority of what you are selling. This builds trust as well as an online community, and you are more likely to get returning customers. Off-page SEO is search engine optimization that is not on your website. This is all about social media and creating links from other websites to yours. Loving Social Media has produced a free search engine optimization course if you watch this and you feel that you’d rather pay somebody to do it, well, just give us a call. If you’d like to know more about how 2020 has already changed the marketing game, then read on!

 

Hello, hello all! Marketing is about getting people’s attention and then keeping it!!!

This blog is designed for people that want to understand the digital landscape in 2020 and beyond.

 

Link to OUR FREE SEO COURSE 

Pick the correct audience.. which in turn means picking the correct platform. Once you’ve got your audience, which isn’t easy, the next step is they need to trust you. You need to be entertaining and interesting and engaging. Engagement is what’s different about digital media in comparison to the traditional paper-radio-television. Speak to any digital marketing consultant or SEO consultant and they will tell you things are always changing on a daily basis. The one thing that stays the same is the power of gaining people’s attention and keeping it!

 

Loving Social / SEO are Making some really bold predictions on which social media and SEO platform and strategies are hot or not!
But before hearing these bold statements, the question you should be asking yourself in terms of marketing is, is the finance and time spent worth the effort??
All types of marketing are about getting customers and keeping them. Which type of audience you choose to be in front of is really important, therefore the type of platform you choose is equally important if not more so. This video will hopefully assist you in making the right choice.

Then Measure your activity so you know everything about your campaign.

Trust is the secret source, business in 2020  is so much more than just the transaction, trust your audience to trust you need dedication and time this is what you need from your social media marketing companies or do it yourself. Reviews become the backbone and sometimes what makes up the mind of the buyer.

 

We really hope you enjoy our blog what you need to get results on digital, please don’t be overwhelmed, get good at one platform and move onto the next one!

 

Get notices then build your audience using webinars 

 

A webinar seems to be the communication tool of choice in the Corona virus outbreak for Businesses.  We believe this will just continue long after this is finished

Guide To Webinar Success

One Digital Platform at a time –  Instagram On the way up

new to insta?

Instagram success is about stimulating the algorithms keeping consistent and knowing who your avatar’s are.  Making a beautiful image that says a story and though in an influencer for good measure.

The first thing to understand is you need a business Instagram account rather than a personal profile business profile has Instagram insights Instagram ads and effectively displays contact information so if your business account you have extra features which means you get a bio you can engage with content

Align your brand to your target audience remember to have a universal theme so use your brand colours use your logo don’t be afraid of adding links to your website and asking people to share

Creating  your pictures your video all need to be beautifully presented use the features in Instagram and you can actually use filters in and out of Instagram stand out posts take time

Keeping audiences engaged is paramount, you have options of posting photos or videos remember engaging posts are educational informative or entertaining people love seeing behind the scenes and storytelling user-generated content is essential if you want your Instagram feed to go viral

 

Are seo companies worth the money? I hope after you have read this blog the answer is yes. Two types of SEO, on-page seo are the differences you can make to your website to bring more targeted traffic. Off-page SEO is what we talk about in this BLOG. Things we can do out of the website to bring people to your site making, hopefully, an increase in your visibility, in turn,  more of your goals achieved.  We love digital marketing and hope you do to.

Don’t forget to use Instagram stories over 500 million daily active users you stories and it’s a great great way of expanding your reach the best feature on Instagram stories is the swipe up tool which can boost your traffic and great for search engine optimization the swipe up feature only comes to accounts with 10,000 more followers use polls ask your audience questions Instagram live works in the same ways Instagram stories live sits at the Top of the home screen it also allows you to really story tell now remember selling tales and stories sell

I G TV was added in 2018 and it feet allows YouTube upload long form videos

influence and influences play a big role you can also create ads target ads and sales funnel strategy


Instagram 2020

is that changes in the last 10 years well it’s the vehicle that you get people’s attention on so you had radio and you had television you had cable now you’ve got the Instagram  is a complete game-changer in influencer marketing in 2020 and beyond.

Affiliate Marketing 2020 on the way up

1. 15% of the total digital media advertising revenue is attributed to affiliate marketing.

Affiliate Marketing 2020

Affiliate Marketing 2020

 

Twitter in 2020 – Quick News – Lists – PR On the way up. 

Politicians are choosing this as their platform of choice and we believe this will continue.

Twitter is a news platform no other medium makes the news quite the same.

Things here 1st sometimes.  Unlike the others content creation is not the backbone the best tweets are a reply sometimes the best tweet doesn’t get you attention it’s about joining a list.  I’ve always found trend jacking to be super useful and if you want to get a press release out definitely

Hello know your target journalist if you’re looking for journalists to write certain stories try an organise a list you can use tools like buzzsumo to identify relevant influencers and bloggers by keyword remember journalists receive a lot of press releases every day so find a unique angle and make it newsworthy Use the #JournoRequest or #PRRequest tag and we’ll retweet it. No spam, just good leads

Pinterest 2020

 

Love and believe this platform is on the way up

you may need some social media training for this one to make into a business account if you watch youtube and still don’t get it call us

Pinterest hacks and tips – Web traffic, selling product and looking sharp!

First of all! Switch your account to business. A Pinterest business account allows you to view your analytics and engagements – which is important to track your reach on the platform.

Pinterest is a visual platform meaning the most quality and visually appealing pictures do the best.

Rank high on Pinterest SEO , it changes really fast so get in fast while it’s free for now!

It’s totally OK to pin other people’s pins from other bull titles that are relevant 3rd party pins

Always use a call to action

If you are selling stuff this is the platform for you

Pre-filling your description By specifying the description people can create pins from your website faster

Garry Kousoulous walks us through the social media and digital platforms in 2020 – 2021

 

Linkedin The grown-up Social media and the King of B2B and finding people 

Linkedin is B2b seo consultants get that headshot professional Tidy up your profile and people will find you!

Going Since 2003 6,00000 users it deserves to be labeled the grandad, mich higher demographic of working people great organic traffic the only draw back is people do not check the account on a regular basis  ( every 4 weeks on the last study)

How do you make your LinkedIn profile stand out how do you optimize it to be on the Top of the search

The return on investment for LinkedIn is, in our opinion, is looking at the metric at how many people have looked at your profile and how many times you got a search appearance the most impressive I’ve seen so far is 3000 viewed by somebody really famous!

Don’t underestimate the hash tag on LinkedIn you can check for people on location remember to leave comments people are more introvert on LinkedIn Remember to add skills and inducements to other people

on other People’s profile, you can leave kudos which is just recently come out you can give a recommendation you can ask others recommendation really believe that LinkedIn for organic traffic is going to be huge the marketeers are moving in by their streams if you’re looking for a job it works if you’re looking for beta be traffic it works don’t forget that most people will check their LinkedIn only once a month when you compare that to Snapchat or Instagram that every few hours

linkedin 2020 -2021

Youtube Video all the way and extra traffic

The little brother of Google  YouTube and the how-to solve anything in a video solution.

Because anybody could be their own television station or radio station podcasting videos YouTube all of these things equate to getting out to a large audience so then when you’ve got a large audiences about getting trust marketing is about getting new people new customers and keeping your old ones there’s no better way than using the digital platforms properly and authentically to gain new business

 

you tube 2020 - 2021

 

Tik Tok is on the rise! 

Looking to attract to younger audience TikTok is for you

2 years ago “Music.ly” was merged in to the new “TikTok” which has been booming ever since.

TikToks algorithm works like a giant online focus group – it literally wants videos to go viral!

It pushes videos on peoples feed based on reaction and multiplies exponentially if the reactions are good.

Reactions are calculated by Likes, Follows after they’ve viewed the video, how long the video was watched etc.

social media training just call

Loving social media London social media marketing company

Garry Kousoulou digital marketing consultant

 

 

Tik Tok 2020

coronavirus impact on marketing, ecommerce & advertising

Facebook 

Loving social media in the final for a digital agency of the year  I think that makes us a top social media agency in London”!

I love facebook groups pages and personal sill the biggest but you have to pay to play

Don’t forget Facebook mentions three major categories of ranking signals:

  • Who a user typically interacts with
  • The type of media in the post (eg., video, link, photo, etc.)
  • The popularity of the post

Very little for free Facebook is testing a number of initiatives to reward content creators, it works well for Youtube so expect to see more of it on Facebook in 2019.

facebook 2020

Podcasting 

 

This is so big and not too late for you to join the party

Some cool [podcasts 

 

Pay per Click 

Payperclick

 

SEO 

SEO, we’ve all heard about it, whispers in the digital community over the years, but now more than ever… SEO is king. From simple brand awareness to the elusive position 1 on Google, SEO could be the key to success in your business in 2020! Chasing customers requires blood, sweat, and tears! It’s so much easier when the customers and/or clients come to you.

What is SEO?

Search Engine Optimisation is working on a website and making changes that search engines, such as Google, positively rank and trust more. A web designer will make a website user-friendly, web developers make a website functional and Search Engine Optimisers will make a website search engine friendly

What are the benefits of SEO?

43.27% of users will click on the first position results on Google (Source SEO Profiler). If you are on Page 1, Position 1 for a keyword that is used to find our service, product or company, you would get enquires flooding in. For example, if someone wanted “Social Media in Enfield”, we, Loving Social Media come up-on page 1, position 1. Due to this, we get lots of enquires through calls and our on-site contact form for social media services for local companies in Enfield.

 

 

SEO

 

Voice 

Smart speakers Google home will be the game changers for 2020 and going forward, Looks like its the snippet that google get the information from

 

voice search and social media seo

2019 Voice search statistics

There’s no shortage of statistics out there on voice (conversational) search.  Let’s take a look at some of the statistics currently doing the rounds:

  1. Gartner predicts by 2020 some 30% of searches will be undertaken without a screen!

  2. For people that are partially sighted its a game-changer
  3. Gartner predicts by 2021 early adopter brands will increase revenue by 30% by redesigning websites to cater for visual and voice search.
  4. Voice Shopping Set to Jump to $40 Billion By 2022, Rising From $2 Billion Today according to OC & C Strategy Consultants.

  5. Three giants of tech are leading the viirtual assistant space State Side – Google has 4% of the market share with its Google Home device.  Cortana has 2% from Microsoft.  The Echo from Amazon has a 10% penetration.  These figures are for the US homes market.
  6. There are currently only 39 apps which have the capacity (developed skills) to integrate retail offerings into voice offerings currently in the market (according to OC & C Strategy Consultants).
  7. Amazon-Dominated Household Speaker Penetration Expected to Soar to 55% Over Next Four Years, from Current 13% (OC & C Strategy Consultants).
  8. 69% of customers using voice search know the exact product they wish to buy. (Source: OC & C Strategy Consultants).
  9. 58% of consumers have used voice search to find local business information within the last year (Bright Local)
  10. 27% visit the website of a local business after conducting a voice search (Bright Local).

  11. Only 39% of consumers trust in the “personalized” product selection of smart speakers.
  12. 30% of Smart Speaker owner say the device is replacing time spent with TV (Source: NPR)
  13. Technavio’s analysts forecast “the global voice recognition biometrics market to grow at a CAGR of 22.15% during 2014-2019”.
  14. 52% of Smart Speakers according to Google keep their voice device activated in their living room.
  15. 41% of people who own a voice-activated speaker say they feel that they are talking to a friend when talking to their device, according to 2017 research undertaken by Google and Peerless Insights.

  16. According to 2018 research by Brightlocal, 46% of voice search users look for a local business with voice search every day (Source: Brightlocal)
  17. My 7-year-old starts her day by asking google to tell her a joke this is the future
  18. According to Google research of those people who owned a voice-activated device, 72% said they use it as part of their daily routine (Source: Google / Peerless Insights) which is my family for sure!

  19. 18 million smart speakers were sold in Q4 of 2017 alone according to Voicebot AI.
  20. Search Engine Watch reports a Google Trends 35% increase in usage voice activated device since 2008, with “call Mom”, “call Dad” and “navigate home” the top voice requests.  (NB: It should be noted these are not voice searches but conversational actions using Google Assistant)
  21. According to Global Web Index, 1 in 5 adults use voice search at least monthly (20%). (source: Global Web Index)
  22. The largest user group at 25% is the 16 – 24 year old demographic who use voice search on mobile devices say Global Web Index.
  23. 5% of individuals aged 16–24 use voice search on their mobile devices.
  24. Mary Meeker’s Kleiner Perkins Annual Internet Trends Report 2018, cites Andrew NG, former Chief Scientist at Baidu is quoted as saying in 2014 “In two years time at least 50% of all searches are going to be either through images or speech” (Andrew NG, Baidu, 2014).  The citation comes from an interview Andrew Ng held with Fast Company.
  25. Research by Sistrix using a Google Survey sample of 26,720 answers collated from Germany, Spain, United Kingdom and United States found 74% of respondents were not using voice search at all (Source: Sistrix, 2018).
  26. 65% of Amazon Echo or Google Homeowners don’t want to go back to the days of keyboard input.
  27. According to Google, 20% of all searches are voice.

  28. 46% of smart speaker owners use voice search to find a business situated in their vicinity every day.
  29. _-22% of smart speaker owners have bought something using voice search assistance.

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Digital marketing in 2020 – 2021 Hope you have enjoyed our newest blog on the effective tools and platforms to use for the best return online Digital marketing in 2020 – 2021.
I would love your feedback on how to improve the blog. If you need my help on how to increase your enquire and looking at your digital strategies always happy to help x

Are seo companies worth the money? They are if you cannot be bothered to implement off and On page SEO yourself!

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search engine optimization Digital marketing in 2020 – 2021

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