DOES SOCIAL MEDIA WORK?
Introducing ourselves Lucy the web designer and Garry the optician Together make Loving Social media.
One of the questions Lucy and I get asked all the time is, does social media really work? Can it bring me new customers and more business?
The answer, for the majority of businesses in the UK (there will always be a few exceptions!), is undoubtedly YES!
However, I heard a great story just the other day which really highlights the Long story short, Jat turned up at Nigels offices on a Monday morning at 8.30 am, paid his two grand plus on credit card and joined the Boot Camp.
Thereis a very successful UK entrepreneur called Nigel Botterill. Nigel has built five separate million-pound-plus businesses in the last five years so, he knows a lot about what it takes to build businesses fast. He was one of the first businesspeople to properly understand the potential and power of social media and he has driven literally hundreds of thousands of people to his websites and generated tens of thousands of pounds of revenue directly through social media over the last few months.
However, the story I heard last week is very powerful. Nigel was running a Boot Camp to train potential franchisors, i.e. people that wanted to franchise their businesses. He was running a Boot Camp over two days at his head offices in Solihull. Tickets cost over £2,000 and the event was fully booked.
On the Sunday evening before the event, Nigel put a Tweet out on Twitter that said, Really looking forward to my Franchisors Boot Camp tomorrow off for an early night to make sure Im on top form (hopefully).
Now, this is not one of the most insightful Tweets you will ever see(!) but, what happened next is fascinating and illustrates really well the power of Twitter. One follower of Nigel is a guy called Jat Mann who runs a business called PC Pal. Jat has recently franchised his business and when he saw this Tweet from Nigel (at 9.00 pm on a Sunday evening dont forget) it was the first he knew about Nigels Boot Camp. He was very keen to get a place so he tweeted back to Nigel asking for more information. Unfortunately, Nigel had gone offline so Jat jumped on the internet and started filling in every email form he could find on all of Nigels websites. One of those emails got picked up by one of Nigels colleagues who called Nigel at home at 10.15 pm on a Sunday evening to ask whether he would accept another person on his Franchisors Boot Camp.
Long story short, Jat turned up at Nigels offices on a Monday morning at 8.30 am, paid his two grand plus on a credit card and joined the Boot Camp.
The point of this story is to illustrate the ability that Twitter has to generate business and, whats great about this particular anecdote is that it is completely ring fenced, nothing else was at play here just Twitter.
Now, it would be easy to dismiss this story as an isolated incident – Oh, Nigel got lucky! However, that would be to overlook the platform that had been built over the previous months. Nigel has a large number of followers on Twitter and Jat was one of those people. Nigel engages with his audience on Twitter all the time. Consequently, he is seen as being interesting and interested and, relationships are forged.
When Nigel launches new products or has new initiatives he is able to let his followers know about these things in the right way, at the right time and a heck of a lot of business gets done as a result.
This kind of platform and access to this community is available to you too IF you use social media properly.
If you need any help in this regard ..then you know where to come!
A Taste of what is to come!