New research has claimed that the status updates, products, pages and photographs which users ‘like’ on Facebook can give a sound insight into their personality.
Researchers from the University of Cambridge found that such information as religion, politics, race and sexual orientation can be accurately gleaned simply by looking at likes alone, businesspost.ie reports.
The study saw some 58,000 volunteers provide their Facebook likes and demographic information. This was then cross-referenced with the results of psychometric tests which are designed to identify an individual’s personality.
All of this data was then processed by an algorithm which found it could predict people’s personality with surprising accuracy using only Facebook likes.
The result could prove positive for marketers who may also be able to utilize sample likes in their social media strategy to ensure content is targeted and relevant.
Where male sexuality was concerned, the algorithm was correct 88 percent of the time. When it came to defining Caucasians from African-Americans it got the right result 95 percent of the time. It could also define between right and left-wing political leaning 85 percent of the time.
Meanwhile, Christians and Muslims were correctly identified 82 percent of the time whilst relationship status – looking at likes alone and not the status bar – was accurate in 65 percent of cases. It could even identify potential substance abusers with an accuracy of 73 percent.
The study also threw up a few odd results, as research author David Stillwell told bbc.co.uk: “Curly fries correlated to high intelligence and people who liked the Dark Knight tended to have fewer Facebook friends.”
Love social media, Optician, Work Experience Mentor, Entrepreneur
Honors & Awards — Beta tester for twitter Spaces 2021 Best Social Media in the world.
2020Shortlisted for Digital/e-Commerce Business of the Year. 14 Hour Global seminar 50,000+ Views May 2020. Most inspiring business person of the year 2020 finalist. OPENING SANTANDER BANK 2019. Special service to the borough Enfield. 2019 Social Media Marketer of the year. 2018 Winner of best Greek business in the U.K. 2018 Ask the expert 100% optical Vision-X Opticare Conference. Keynote Speaker. 2014 The Worlds First CET on social media. 2017 Judge at the 2013 Enfield Business Awards Judge of the national optician’s awards. 2013 – Dispensing Optician of the Year Finalists. 2008 Final Best work experience place to work UK SME . 2007 Worlds first Optician on Twitter and Facebook 2005 Whoever has read this email I am very much looking forward to working with you, Creating outstanding work, and achieving great things together. Bring on 2021.
a person who sets up a business or businesses, .
Always embracing digital disruption – Special interest in changes in consumer behavior, how will they impact on the business
Loving social media was born from a love of digital communication and the passion for guerrilla marketing over 15 years ago I discovered Myspace and then Facebook. They did wonders for my optical business in then evolved for me doing friends social media then hiring an apprentice her salary was covered for all the friends and colleagues social media. In 2019 the opticians (Goodlooking Optics) that I owned merged with another optician the merge didn’t go perfectly and there was a conflict so I decided to completely devote myself to love social media. in January of 2019 I sold all the customers of loving social media in preparation for this big merge which I then regretted. today loving social media has 24 clients a pure passion of getting your website optimised the Page 1 with a joined up approach using social PPC And SEO Like all self-respecting digital companies, we know that we are always learning because things are always changing!