However, Zuckerberg was keen to point out that the feature was not designed to rival Google’s domination of web search.

Facebook will introduce an improved search feature called ‘Graph Search’ in the near future.

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In a conference yesterday evening, the website’s founder Mark Zuckerberg described the innovation as its “third pillar”; standing alongside the Timeline and News Feed as fundamental Facebook elements.

Graph Search allows Facebook users to search for all content that has been shared with them on Facebook, making it much easier for them to manage social media relationships. It will also respond to complex queries such as ‘friends who like badminton’ or ‘friends who live in London’.

If the new technology fails to come up with a suitable recommendation, it will utilize Bing’s search engine software to present results from around the web.

However, Zuckerberg was keen to point out that the feature was not designed to rival Google’s domination of web search.

According to bbc.co.uk, he explained: “That isn’t the intent, but in the event, you can’t find what you’re looking for, it’s really nice to have this. We’re not indexing the web. We’re indexing our map of the graph. The graph is really big and it’s constantly changing.”

As with most Facebook features, Graph Search will be rolled out slowly. Mashable.com reports that some users will have a chance to sample the new feature from today.