How to use social media for opticians
Loving Social Media regularly holds social media workshops in Enfield Town. We teach you how to raise your online visibility with the help of Facebook, Twitter, Blogging, SEO & more!
Garry takes us through how to get the best out of LinkedIn for opticians, can help you get to the top of Google on SEO but most importantly can get you to be a talking point and noticed
Garry Kousoulou FBDO is a leading authority in social media in the optical sector. He is the author of social media strategy for opticians, he is credited in the delivering of the world first CET lecture on social media. He has spoken on this subject thought out the UK and as far as field as Dubai
Garry is a father of four, a practice owner and the managing director of the digital media agency Loving Social Media
He is currently working on his second book ( should i put the title?), championing the visibility of Multiple sclerosis as the chair of the local Ms Society and giving his best efforts to someday slowing down.
You can contact him through email email@example.com but always prefers a tweet at @opticians
Social media and SEO in Enfield
Google is the biggest Search Engine in the world. It’s so sophisticated that you will get the best results for your search queries. It has many add-ons such as Gmail and Google+
YouTube is a Video Search Engine. It is owned by Google, so if you are maximising the potential on YouTube it will be reflected on Google.
Facebook is aiming to rival Google and be the best Search Engine available. Facebook is for pictures, text and videos. Having a Facebook Fan page is great for the company’s
Search Engine Optimisation (SEO). Facebook also owns Instagram.
Twitter is a microblogging platform where you can share text, pictures and videos with one another. It doesn’t have such a strong (SEO) hold as Facebook. Twitter also owns Vine.
LinkedIn is the school uniform of Social Media. It is a platform where you can share news, stories and is the equivalent to having an online CV with skills and previous work experience. LinkedIn also owns SlideShare.
learn link building
Some groups may be area-specific eg ‘We Love London’ or ‘Goodlooking Happy People Enfield’. ‘We Love London’ is a Facebook group where people in London can share stories about things to do and what’s happening in their local area. There are also groups which buy and sell products and goods, groups where people advertise their company and private groups where you can catch up with old friends.
Here is where you can put your marketing hat on – create or join a group where you can advertise your practice for free. This could be a group dedicated to your local area. A lot of groups on Facebook aren’t monetised, so take advantage of this while it lasts.
Facebook case study
Humanising your brand is one of the best ways to receive interaction from your customers. Forever putting out content and calls to action alone, simply doesn’t work.
One day, someone came into Goodlooking Optics and said, “you remind me of Scott Disick!” For those of you who don’t know, Scott is from the TV show “Keeping up with the Kardashians”. Like anyone, I was happy to be compared with a celebrity and, so we thought we could integrate it offline and online and ask the rest of our customers if they agreed. What we did was to get a picture of Scott Disick and then a picture of me and put them next to each other. No fancy Photoshop business, just a simple paint job. Here’s what the post looked like.
As you can see, a simple post using real people can get you real results. We received 61 Likes, 28 Comments, and a reach of 1,391 people organically! With simple tips, such as tagging the right people and putting a location in the post, you can out-smart the Facebook boffins that only want around 8% of your fans to see your post! You don’t always need to pay to get results.
social media review from a fan!
Videos are quite possibly the main relationship marketing accelerator; therefore online video platforms such as YouTube are at the fore of getting your message out to the majority. Utilising a video is such a great way of spreading the message that you want to deliver, and it’s certainly one of my favourites.
The shelf life of a video is fantastic. A Tweet could last all of 12 seconds but a video can last for a decade or more until it is removed. During this period – with the correct promotion – these videos can go to work for you, communicating to your audiences and raising your online profile and presence.
As far as online communication goes, videos are great! They let people see who you are and what you’re about, and this helps them to relate to you and be more inclined to want to do business with you. Now even the audio from videos on YouTube is helping your SEO, as Google listens to the words used within the video and these can count towards your keywords.
It’s easy to become an expert with videos after just a short time. This is great as viewers can tell when you have that little bit of experience and gravitas and it makes them trust you more. Videos are also a really good online tool for going
viral. The right video can reach millions of people all around the world these days and can get everyone talking about you. Perhaps best of all, these videos can be really cheap to produce.
Once a video is made, the description and the tag are vitally important. YouTube is the second biggest search engine in the world, so using the right words can really increase your rankings. For example, if you search for the perfect baked potato on Google, it’ll give you blogs and videos along with the links to webpages. Google puts videos at the top of their search results due to their effectiveness, as a simple two-minute video of something can give you a much better idea of it than a bit of text that takes you two minutes to read.
SEO can be utilised by peppering search engine buzzwords in the right places. Don’t just repeat them in places where they don’t fit. This includes your tags, though don’t overdo these. There’s also the possible guerrilla tactic of including misspelled tags, as typos are common when searching online, and this will catch those misspelled searches too.
Technically, by setting up a YouTube page you’re creating a tv channel. This is the channel to use to broadcast to your viewers whenever they want to view
- I hasten to add that there should be brand unity with this channel, alongside everything else you do, in terms of brand/ colour/feel.
Garry Kousoulou AT 100% OPTICAL