The Social Media Management Company

 

Yeah, yeah, yeah. Social Media we all know how its done don’t we? What’s all the fuss about? Surely we all utilise the tools for our own personal means so just transfer the same methodology to marketing our businesses, yes?

NO!

social media

 

Let’s just take a step back – the last thing any of us want to do is damage the reputation of our business by not fully considering all aspects of social media and how this fits with your current business plan. Unless we have a thorough strategy for how we are to implement social media we will never be able to benefit from its promotional attributes.

social media london

 

love social media? London

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What is a Social Media Management Company really about?

Too many businesses jump in the deep end and set up accounts on all technologies. They’ll do this only to then realize they need to take initial and subsequent time to create content which reflects their business and its brand! In addition, it will become transparent that perhaps the audience they’re communicating with isn’t appropriate for the development of their business.

Social media requires planning just like any other part of a business or project but there’s no need to be afraid! There’s an acronym created by Forrester Research (http://www.forrester.com/rb/research) which can help structure your approach:

  • People. Review your target customer’s social behaviors and attitudes.
  • Objectives. Decide on your social technology goals.
  • Strategy. Determine how your objectives will change your relationship with customers.
  • Technology. Choose the appropriate technologies to deploy.

By following this approach you’ll be able to identify and build upon your ideal client base/networks and cut through all the fog that could potentially hold you up in achieving your social media marketing goals.

Go get them!