YOUTUBE SEO can be utilised by peppering search engine buzzwords in the right places. Don’t just repeat them in places where they don’t fit. This includes your tags, though don’t overdo these. There’s also the possible guerrilla tactic of including misspelled tags, as typos are common when searching online, and this will catch those misspelled searches too. 

Do you need a done for you social media solution?

Technically, by setting up a YouTube page you’re creating a tv channel. This is the channel to use to broadcast to your viewers whenever they want to view it. I hasten to add that there should be brand unity with this channel, alongside everything else you do, in terms of brand/colour/feel. 

From my own experience, customers have traveled long distances just because they’ve seen a video of me. They were so impressed with the sincerity and integrity within it, that they wanted to buy from me. Let’s face it, nobody can act like an Oscar-nominated actor straight away, it’s difficult to really fake a video. So when your video is sincere and the passion shows, people will trust you.

Top tips about how to set up your YouTube layout 


Garry Kousoulou Loving Social Media

Engaging Video 

The video should be findable 

Title tag and description 

Brand your channel 

Add annotations 

Add your channel art 

Your channel trailer 

..... ....TOP VIDEO TIPS 

Think big, start small 

Get support – watch YouTube for what you are unsure about 

Start with one platform at a time if you’re not comfortable with social media Answer as many comments as you can immediately 

Comment on the videos of others, as long as they are valid comments 

Have fun with it and don’t be frightened 

See if others are doing what you plan to do and see if you can do it differently whilst learning from them Post regularly. If you say that you’ll do a video on a Friday – do it. On YouTube, you can queue videos for when you’re away 

Think of who your audience is and how you address them. Have a vision of who they are. When I’m doing videos for employers, I envision a man in his. 

the forties With year-olds, Don’t job do who seekers it owns eager in fits a small business in the Midlands. 

I imagine a room full of 16-18 to learn. 

and spurts. The ability to schedule videos is so important. Google wants to see consistency. 


.Get opinions from your audience, not those who 

.... ...are children’s my Keep Don’t People If mini Don’t it’s You’re Don’t beliefs. Don’t record lazy demographic close studio. 

a try regurgitate be not see consistent Don’t and frightened afraid to going opinions through being you. in each be “hip” the of However, too bland. and material platform occasional brand/style. same please it. are