youtube content lasts a long time
YouTube SEO can be utilized by peppering search engine buzzwords in the right places. Don’t just repeat them in places where they don’t fit. This includes your tags, though don’t overdo these. There’s also the possible guerrilla tactic of including misspelt tags, as typos are common when searching online, and this will catch those misspelt searches too.
Do you need a done-for-you social media solution?
Technically, by setting up a YouTube page you’re creating a tv channel. This is the channel to use to broadcast to your viewers whenever they want to view it. I hasten to add that there should be brand unity with this channel, alongside everything else you do, in terms of brand/colour/feel.
From my own experience, customers have travelled long distances just because they’ve seen a video of me. They were so impressed with the sincerity and integrity within it, that they wanted to buy from me. Let’s face it, nobody can act like an Oscar-nominated actor straight away, it’s difficult to really fake a video. So when your video is sincere and the passion shows, people will trust you.
Top tips about how to set up your YouTube layout:
1. Engaging Video
2. The video should be findable
3. Title tag and description
4. Brand your channel
5. Add annotations
6. Add your channel art
7. Think big, start small
8. Get support – watch YouTube for what you are unsure about
9. Answer as many comments as you can immediately
10. Comment on the videos of others, as long as they are valid comments
11. See if others are doing what you plan to do and see if you can do it differently whilst learning from them Post regularly. If you say that you’ll do a video on a Friday – do it. On YouTube, you can queue videos for when you’re away.
12. Think of who your audience is and how you address them. Have a vision of who they are.
More than anything, have fun with it and don’t be frightened!
Need to know more about our services?
Follow us on socials:
Where to find us:
Loving Social Media
192 Lancaster Road,
Enfield,
EN2 0JH
Email: info@lovingsocialmedia.com
Phone: +44 (0) 20 3846 8888
Business Hours: 9am – 6pm Monday to Thursday. 9am – 5pm Friday and Saturday. always open to new ideas for your SEO and social media activity so call today
Search has changed dramatically. Ranking on page one of Google is still important, but in the age of AI, it’s no longer the only goal. Today, Google’s AI Overviews and AI Mode are transforming how people discover information, meaning businesses need to optimise for both traditional search engines and AI-powered answers. Google itself now treats AI optimisation as part of good SEO, rather than a separate discipline.
One of the biggest shifts is the growing importance of YouTube. As a Google-owned platform, YouTube has become one of the most frequently referenced sources in AI-generated search responses. Recent research suggests it is now the single most cited source within Google AI Overviews, highlighting just how valuable high-quality video content has become for online visibility.
For businesses, this presents a huge opportunity. Instead of thinking about your website, blog and YouTube channel as separate marketing tools, they should work together. A well-written blog can answer detailed questions, while a supporting YouTube video builds trust, increases engagement and gives Google additional signals about your expertise. When combined with strong technical SEO, helpful content and genuine experience, this integrated approach strengthens your chances of appearing in both traditional search results and AI-generated answers.
The future of SEO isn’t simply about ranking higher. It’s about becoming the trusted source that Google, YouTube and AI search experiences choose to reference. Businesses that invest in valuable written and video content today will be far better positioned as search continues to evolve.