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Opticians and Social Media in 3 easy steps
Tip 1. Get more Google reviews
Which practice is your new patient going to pick?
The opticians with 5 reviews or the opticians with 50+ Google reviews?
For every year you are open you should have 10 reviews.
Is that you? Or do you need to catch up?
Tip 2. Have an up-to-date website
This should include new frames, opening times, a blog, and the ability to book an appointment.
Keep your blog full of great information. A great guide for all that are searching for you.
Tip 3. Keep consistent with social media
Make sure the platforms you have build trust, are engaging and informative
Facebook, Instagram, Google My Business, Youtube
No time to do this?
That’s ok, outsource to a social media company that knows optics!
It’s 2020 and Covid was the game-changer no one saw coming.
Your patients are no longer wandering around the high street looking for you.
They are now online!
They are online, looking for Opticians.
Browsing through your social media pages. Looking at reviews. Taking note of who is on the first page of google and passing judgment before they have even taken a step inside the practice.
For every one person that enters your store, there are plenty who decided to visit a rival because they have a better social media presence.
Many Opticians have the basics set up – Facebook, Twitter, and the rare one with an Instagram account – but are they really utilizing it?
Done properly, you can increase the chances of introducing a practice to a wider demographic.
For example, if an optician in Stamford hill is utilizing social media properly, they can get their practice noticed across North London.
If you don’t have a Social Media strategy in place, it is likely that you won’t use it as much. You get busy with in practice work and social media can begin to seem like a chore or at worst, a waste of time. However, Covid or not Social Media needs to become an optical staple like buying new frames, keeping ontop of lens advancements or maintaining your C.E.T points.
Here are 3 tips for Opticians on what they need to be doing on Social Media…
- Consistent & Engaging posts
A lot of Opticians are only posting maybe, once or twice a month. For many of them, Social Media is still a tool they feel doesn’t apply to them or is maybe for the younger demographic alone. This couldn’t be further from the truth. And once they realise that social media is a place where they can market their practice, then the world is their oyster. You can’t expect to post once a month and come back for the next month with 2,000 new likes and the phone ringing off the hook. You have to be posting engaging content consistently. Having your audience talking and sharing your posts is the goal. According to this article, the average Facebook user has 338 friends, When a user shares one of your posts, everyone who is on their friend’s list sees that post. It’s not only getting your posts seen by more people, but the user is recommending your page by sharing your content with their friends and family. When doing a collection of spectacles or an adjustment if you know the patient well why not ask for a testimonial? Opticians and Social Media is easy if you have time if not call loving social media for no obligation.
Would you like to know more?
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Garry Kousoulou F.B.D.O – First CET on social media in the UK – First book on social media for opticians in the world!
Love social media, Optician, Work Experience Mentor, Entrepreneur, SEO
Honors & Awards — Beta tester for twitter Spaces 2021 Best Social Media in the world.
2020Shortlisted for Digital/e-Commerce Business of the Year. 14 Hour Global seminar 50,000+ Views May 2020. Most inspiring business person of the year 2020 finalist. OPENING SANTANDER BANK 2019. Special service to the borough Enfield. 2019 Social Media Marketer of the year. 2018 Winner of best Greek business in the U.K. 2018 Ask the expert 100% optical Vision-X Opticare Conference. Keynote Speaker. 2014 The Worlds First CET on social media. 2017 Judge at the 2013 Enfield Business Awards Judge of the national optician’s awards. 2013 – Dispensing Optician of the Year Finalists. 2008 Final Best work experience place to work UK SME . 2007 Worlds first Optician on Twitter and Facebook 2005 Whoever has read this email I am very much looking forward to working with you, Creating outstanding work, and achieving great things together. Bring on 2021.
a person who sets up a business or businesses, .
Always embracing digital disruption – Special interest in changes in consumer behavior, how will they impact on the business
Loving social media was born from a love of digital communication and the passion for guerrilla marketing over 15 years ago I discovered Myspace and then Facebook. They did wonders for my optical business in then evolved for me doing friends social media then hiring an apprentice her salary was covered for all the friends and colleagues social media. In 2019 the opticians (Goodlooking Optics) that I owned merged with another optician the merge didn’t go perfectly and there was a conflict so I decided to completely devote myself to love social media. in January of 2019 I sold all the customers of loving social media in preparation for this big merge which I then regretted. today loving social media has 24 clients a pure passion of getting your website optimised the Page 1 with a joined up approach using social PPC And SEO Like all self-respecting digital companies, we know that we are always learning because things are always changing!