Obviously we all know and understand the benefits from a personal perspective but how does this differ from the point of view of marketing and as such expanding our own businesses?

In a nutshell – It doesn’t!

The main objective of keeping our contacts informed, whether personal or business orientated, is exactly the same…although obviously thought in respect to the content and the management of time in creating a message needs further consideration!

So how much additional time do we need to magically make appear in to our working week to reap the rewards? Now, where’s that wand of mine!

In a recent Social Media Marketing Report where over 3000 professional marketers were questioned, it was found that a significant 88% indicated that their social media efforts had increased exposure for their business by way of:

  • Increasing traffic and subscribers to their sites,
  • Increasing their search engine rankings,
  • Generating qualified leads to do business

…to name just a few! The main benefit of all of the above also demonstrated that overall marketing expenses actually decreased by utilising this method of business exposure!

So to achieve such results, ‘how much time?’ I hear you yell!

From those polled, a significant 58% use social media for 6 or more hours per week and 34% for 11 or more hours! In addition, those marketers that have used social media for longer are inclined to invest more time and as such fully understand the benefits that can be achieved!

So how much time do you spend on marketing your business via Social Media? Why not let us know what works for you.

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