Facebook’s Mark Zuckerburg says that revisions made to the social network reflect the changing ways in which users share content, telegraph.co.uk reports.
The CEO, who was named 66th richest person in the world by Forbes this week, revealed that change have been made to the News Feed – the page through which most users get updates from their friends and the brands/personalities they ‘like’.
The changes have been made, according to the newspaper, to encourage people to spend more time delving deeper into Facebook and allow them to better manage social media content while persuading advertisers to spend more money.
Rather than simply listing all recent activity, the News Feed will become what Zuckerburg hails a “personalized newspaper”, allowing users a choice of feeds by splitting the updates into different classes. Thus users could opt for a purely photographic feed or one that shows only games or music, for example.
When sharing information, the new page will make clearer were any links and stories originated, incorporating the publisher’s logo too.
The change also allows advertisers to post bigger images, making their marketing efforts far more noticeable. How well this will go down with users, however, is as yet uncertain.
Facebook commented on the changes via huffingtonpost.co.uk: “We’re announcing a new version of Facebook designed to reduce clutter and focus more on stories from the people you care about. You see all the stories you saw in your News Feed before, but with a fresh new look.
“We’ve completely rebuilt each story to be much more vibrant and Canada colorful and highlight the content that your friends are sharing. Photos, news articles, map and events all look brighter and more beautiful.”
Users are able to register on a waiting list to test out the new feed, which is yet to be rolled out across the network’s millions of account-holders.