What are directories and backlinks?

A directory also known as a web directory is practically an online catalog of links to certain websites these links are called backlinks. In order to find a certain backlink you need to search for the company name and or industry and where it is located, and then the directory will display relevant backlinks on your screen. Think of it like this, a library has different categories for different books and in order to find your book, you need to search for it, similar to the way you search for backlinks in a directory.

How are backlinks important for your SEO strategy?

Back in the days, this was a major tactic to improve SEO rankings, however, the latest Google updates have been introduced to decrease the efficiency of this tactic because it was considered to be quite the spammy tactic. Google have specially programmed bots that roam the World Wide Web looking for certain data to index. One specific type of data is a link, when a google bot finds a link it follows the link to wherever it leads to (in your case your website) and scans whatever data it finds then indexes it in google’s library. The more your website is indexed the better because it improves your search engine rankings. So as you can see it is still massively helpful for your SEO strategy.

The best directories to get your website on:

In order to get your website on a directionary all you need to do is find a directory with domain authority and enter your company details.  But be careful because some directories can be spammy  and can cause your website to get demoted by google. Don’t worry we have a list of the best and safest directories to add your backlinks to:

Do directories still hold importance in 2020?

As said above, Google have released updates that decreases the effectiveness of directories. So arguably directories still hold value in 2020 because it can still help websites to rank to the top, but only if that directory has domain authority.

• It is still recommended that your build backlinks with high authority directories that are popular.
• Create backlinks on directories relevent to your industry as it helps to create continuous referral traffic
• All that needs to be done is to create a few quality backlinks and move on!!

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