The Top Social Media Trends to Watch in 2024

The social media landscape is always evolving, with new trends emerging that change the way we interact online. As we approach 2024, some key trends look to shake things up on platforms like Facebook, Instagram, TikTok, and more. Let’s take a look at what you can expect in the coming months – here are the top social media trends!

 

Live Video Takes Over

livestreaming tips

Live streaming video continues to grow enormously in popularity, and 2024 will see this trend hit new highs. Platforms are rolling out improved live broadcasting capabilities and augmented reality effects to make streams more fun. Whether it’s casual livestreams from influencers or major cultural events, expect your feeds to be flooded with real-time video content next year!

 

Good Old Blogs Make a Comeback

tumblr blogging
Source: Tumblr

 

Believe it or not, blogs are about to become cool again! People are craving more long-form, quality content instead of quick social media hits. Platforms like Tumblr and Medium are leading this revived interest in blogs, especially among younger audiences. Will your business launch an engaging blog in 2024?

 

Believe in Text-Only Apps

 

I know, I know—with all the drama and shakeups happening over at Big Blue App (you know the one we’re talking about!), part of me thought 2023 would be the year video and influencer culture took over for good. While Twitter remains the social media giant, apps like Mastodon and Bluesky Social have blown up thanks to their simplicity. And get this – Mastodon now has 1.7 million monthly active users! Bluesky is still exclusive and invite-only, but over a million people are using it.

 

The real show-stopper app this year, though? Definitely Threads. Meta launched it back in July, and it already has 44 million daily active users! There’s more interest in on-the-go, authentic thoughts just posted every second.

social media trends
Source: Inforgram

 

We don’t know about you, but we’re feeling some serious app fatigue these days. Text-only apps are bringing social media back to the basics, and we are here 👏 for 👏 it! It’s refreshing, you know?

 

Shopping Goes Social

social media shopping

 

Social platforms want to become the premier destination for discovering and buying products online. Expect native shopping experiences across every major platform, with TikTok and Instagram leading the way. Get ready to browse shoppable video content and make purchases without ever leaving the app!

 

Ephemeral Content Rules

 

Stories and ephemeral content blew up years ago, but new iterations of disappearing content continue to emerge. Media formats like Snapchat’s stories and Instagram’s close friends’ features hook audiences by offering exclusivity and impermanence. The latest platforms on the scene even make content disappear in 24 hours or less!

 

The Socialverse Takes Over

social media trends 2024

Virtual and augmented reality on social media moves beyond just novelty and becomes integral to engagement and connection. Get ready to potentially hang out with friends’ VR avatars, attend virtual concerts and events, and express yourself with AR. The lines between our physical and digital realities will become quite blurry!

 

Which of these social media predictions excites you the most for 2024? We’re eager to hear your thoughts! What trends do you anticipate taking off? Let us know in the comments.