Have you noticed how the company and individual Usernames and user profiles are already showing up in search results?
Have you searched your companys name on Google recently? Go ahead try it now.
6 Steps to Build a Strong Personal Brand in 2020 Building a personal brand has always been important. In this video,
Talking about how to create a strong personal brand
Taking great images picking your colour understanding who your tribe are what you put on social media about yourself if you are living and breathing you have a personal brand your personal brand is not just social media it’s how you interact with people and the message you put out there yes social media and search engine up to social media is a one aspect of that
#1 be authentic
Make an impact think about your goal do you wanna be a world-famous chef a social media expert or world-class optician be authentic be a real person that is the Golden tip
#2 engage with your audience
par being authentic is having an answer for people getting your name out there people need to fill invited into your space and your world
#3 Always add value
part of trust is having the same in self-interest as the other person so if you’re out to take that come through
#4Concentrate on search engine optimization
Google is the best place to find yourself in front of the person searching for you
#5pic Pick a social media platform and get good at it
engage heavily in your audience ask questions be open be authentic add pictures add video
6.youtube following Phone content and Twitter for short term content
podcasting social media search engine optimization this is the way of 2020
extra . always be ready to go! don’t become world-class at getting ready . I was not ready for this video nor was my office I just thought i would roll with it!
Extra Get in the newspaper with a press release
Extra Write or be in a book
Extra be on a podcast
Omnichannel is the way forward but you don’t need to create new content for every single piece
be worthy build your audience by being authentic getting your name out there and remember visibility equals credibility equals profitability you need to transform you can monetise
If youre using social media to grow your business, youll more than likely have a Twitter account with the same name, so it is very likely that the Twitter account will appear very high in the search results. This shows that it is important to have a consistent username across various social networks.
Todays action point! – If you havent registered your company name on the major networks including Facebook, Twitter, LinkedIn, four square, youtube etc, DO IT NOW. For many small / medium businesses, their user accounts on social networks will be the highest-ranked pages in search results.
Top Tip Today Use a service such as or KnowEm to see whether your username is actually available across many of the popular social networks. If it is not available, youll be able to see which one could be registered across all social networks.
Thats it for now but if you want many more tips and advice we look forward to seeing at our Master Class workshop on the 30th September 2020. Click here for more info
Loving Social Media
192 Lancaster Road,
Phone: +44 (0) 20 3846 8888
Business Hours: 9am – 6pm Monday to Thursday. 9am – 5pm Friday and Saturday. Closed Sunday.