What are the benefits of using social media for business?

SEO and Social Mix

Digital Consultancy

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There are several benefits of using social media for business:

  1. Increased brand awareness: Social media allows businesses to reach a wider audience and increase brand awareness. By regularly posting engaging content and interacting with followers, businesses can effectively reach and engage with potential customers.
  2. Customer service: Social media provides a platform for businesses to address customer concerns and inquiries in a timely manner. This can improve customer satisfaction and loyalty.
  3. Lead generation: Social media can be a powerful tool for generating leads and acquiring new customers. By using targeted advertising and promoting special offers, businesses can attract potential customers and drive traffic to their websites.
  4. Market research: Social media allows businesses to gather valuable insights about their target audience through analytics and customer feedback. This can inform marketing and product development strategies.
  5. Cost-effective: Social media marketing is often more cost effective than traditional forms of advertising, as it allows businesses to reach a large audience at a low cost.
  6. Increased website traffic: By promoting content and products on social media, businesses can drive traffic to their website and increase sales.
  7. Competitive advantage: By effectively using social media, businesses can gain a competitive advantage over their competitors by establishing themselves as industry leaders and building a strong online presence.
  8. Increased website traffic: By including links to your website on your social media profiles, you can drive more traffic to your site.
  9. Increased brand loyalty: By consistently engaging with customers and building a community around your brand, you can increase brand loyalty and repeat business.
  10. Opportunity for real-time marketing: Social media platforms offer businesses the opportunity to engage in real-time marketing, responding to breaking news, and events, to capitalize on current trends.


Marketing plan

A high-level strategy based on years of industry knowledge to help you achieve your goals quicker

 For businesses in any industry, the key to success is knowing your audience. Social media and SEO make this possible, and easier to accomplish than ever. With tools like Facebook Insights, you can learn the age, gender, languages and most dominant time your social media audience is online. This knowledge can help you cater campaigns and product offers to your target audience, which will provide you with a better ROI.

A household name used to take a long time, but not anymore!

2. Social media helps target audiences more effectively

Targeting by using a specific location, or Geo-targeting is an effective way to send your message out to a specific audience. Most social networks have tools that allow you to communicate the right kind of content to your audience. For example, if you want your Facebook update promoting excursions in Spain, geo-targeting is an easy and effective way to do it.

Building a custom audience  is easy

Core Audience – Location. Demographics. Interests. Behaviours

Lookalike Audience Facebook looks at common qualities

3. Social media helps find new customers and expand your audience

Social networks allow small businesses to locate current customers and seek potential customers. For example, using the Twitter advanced search function, you can search for people in “London” tweeting about “Pokemon Go”.

Like other business pages

4. Social media and SEO allows you to receive instant feedback from your customers’ perspective

Social media for business gives you instant access to feedback, may it be positive or negative! This provides you with insights into the customer’s perspective. For example, if you launch a new product and share it on social media, you’ll instantly learn what your customers think of it.

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5. Social media can help increase website traffic and search ranking

One of the best benefits of social media for businesses is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be.

7. Create meaningful relationships with customers through social media

Social media is great for creating meaningful relationships with your customers. For example, social media allows retail brands to create a dialogue with customers, therefore creating relationships with customers before, during, and after they have bought an item from the company.

8. Social media lets you increase brand awareness and reach with little to no budget

Social media for business has allowed companies to increase brand awareness and reach of their brand at little to no cost. The costs associated with this are a lot higher than traditional advertising methods.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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