Work - Life Balance: How to succeeded as a optician and Social Media thought leader
From Optician to Online Influencer
Embracing Social Media in Optometry
Initially sceptical about the relevance of social media to “real” eye care work, I soon recognised its immense potential for education and outreach. Social media became a platform to share my passion for optics, making it easy to collaborate on frame choices and discuss eye health with a global community of professionals and enthusiasts.
Establishing a Digital Presence
The thrill of creating my first Facebook page marked a pioneering step into the online world of optometry. The response was overwhelmingly positive, with people eager to learn, connect, and engage in conversations about eye care. This early success fuelled my passion further, prompting me to explore various platforms and experiment with different content formats. Through consistent posting and engaging visual storytelling, I discovered the power of genuine interaction in building a knowledgeable and supportive community.

Building a Community and Spreading Awareness
My social media journey evolved from a passion project into an educational and advocacy platform. I raised awareness on eye health, debunked myths, and collaborated with professionals on global campaigns. Engaging with a diverse audience, from patients to concerned parents, I’ve seen the significant impact of social media.
The Human Element: Balancing Passion with Personal Life
Managing a busy practice, social media, and family life has been challenging. Despite moments of burnout, I’ve adapted to the pressures of maintaining an online presence while balancing personal responsibilities.

Navigating Challenges with Mindfulness and Self-Care
Despite the challenges of balancing a busy life with social media demands, I’ve learned to manage by prioritising self-care, setting boundaries, and focusing on the human element at the core of my work. Embracing mindfulness has been crucial; I practice meditation and yoga to lessen stress and foster inner peace. Regular disconnections from digital life allow me to reconnect with the real world and appreciate the moments that truly matter.
Social Media as a Catalyst for Change
Reflecting on my journey, I feel deeply grateful for the doors that social media has opened. It has amplified my voice, connected me with a global community, and enabled me to effect real change. Social media is not just a platform but a transformative force, inspiring positive change and fostering a more connected, compassionate society. It serves as a powerful tool for education, advocacy, and human connection.
A Call to Action
For those hesitant about social media, I encourage an open-minded approach. Recognise its potential as a force for good and engage with it to learn, share, and inspire. As social media continues to evolve, embracing its possibilities can lead to significant personal and professional growth. Be willing to experiment, to learn new skills, and to adapt to the changing landscape.
- Focus on authenticity: Share your unique voice and perspective. Be genuine, be yourself, and build authentic connections with your audience.
- Prioritise human connection: Use social media to connect with others, to build relationships, and foster a sense of community.
- Remember the human element: Don’t let social media consume your life. Set boundaries, prioritise self-care, and remember to disconnect regularly. The future of social media is bright, and filled with endless possibilities for creativity, innovation, and positive change. Let us embrace this exciting frontier, use it wisely, and harness its power to create a better world.

Gary Kousoulou
Work-Life Balance Optician | MS Advocate
About Me
As an experienced optician living with Multiple Sclerosis (MS), I’ve developed a unique perspective on both eye care and the importance of maintaining a healthy work-life balance. My journey has taught me that quality patient care and personal wellbeing go hand in hand, leading me to champion workplace wellness while delivering exceptional optical services.
Professional Experience
With over 30 years in optometry, I specialise in providing comprehensive eye care services while advocating for accessible healthcare. My expertise includes:
- Custom lens fitting and frame selection, with a focus on patient comfort and lifestyle needs
- Patient education on eye health and vision care, emphasising preventive measures
- Adaptation of optical services for clients with various health conditions and accessibility requirements
- Implementation of workplace wellness strategies in optical practice
Work-Life Balance Philosophy
Living with MS has deepened my understanding of the crucial relationship between professional excellence and personal health management. I actively promote:
- Flexible scheduling that accommodates both patient needs and healthcare management
- Integration of wellness practices into daily work routines
- Evidence-based approaches to managing chronic conditions while maintaining professional standards
- Mentorship for healthcare professionals navigating similar challenges
Community Involvement
- Active member of the Multiple Sclerosis Society
- Regular speaker on workplace accessibility and chronic illness management
- Advocate for inclusive healthcare practices in optical care
- Mentor for healthcare professionals with chronic conditions
Education & Certifications
- Licensed Optician
- Continuing education in accessible healthcare practices
- Specialised training in adaptive optical technologies
Call today for more info Phone: 020 3846 8888