100% Optical March 2025: What is 100% optical? 

100% Optical March 2025

what is 100% optical?

Did you attend 100% Optical this year? The UK’s largest optical event just wrapped up in London, and it was buzzing with the latest trends, technology, and innovations in eye care. The Loving Social Media team had a fantastic time at ExCeL London, connecting with current clients and meeting many potential new ones! Whether you were there in person or followed along online, we’ve got you covered with a comprehensive social media recap of the highlights. From exciting new frames to cutting-edge advancements in lens technology, let’s dive into the key takeaways from 100% Optical March 2025!

For those unfamiliar, it is the UK’s leading optical trade event, bringing together the entire optical industry under one roof. It’s a showcase of the latest trends, technology, and education for eye care professionals, including optometrists, dispensing opticians, and optical retailers.

In today’s digital world, social media is an essential tool for eye care professionals to connect with patients, build brand awareness, and stay ahead of the curve.

100% optical march 2025 - loving social media

Trending on Social Media: Key Themes from 100% Optical

1. Sustainability in Eyewear

Eco-conscious consumers are driving demand for sustainable eyewear. Brands showcased frames made from recycled materials, bio-based plastics, and ethically sourced materials. This trend was a hot topic on social media, with hashtags like #SustainableEyewear and #EcoFriendlyFrames gaining traction.

2. The Rise of Smart Glasses

Smart glasses are no longer a futuristic concept. 100% Optical featured advancements in augmented reality (AR) and virtual reality (VR) technology integrated into eyewear. This generated significant buzz on social media, with discussions about the potential applications in eye care and beyond.

3. Personalisation and Customisation

Bespoke eyewear is in high demand. 100% Optical showcased technologies like 3D printing and custom lens design, allowing for truly personalized eyewear solutions. Social media was filled with examples of unique and stylish frames tailored to individual preferences.

4. Focus on Myopia Management

With rising rates of myopia, particularly in children, myopia management was a key focus at 100% Optical. New technologies and treatment strategies were presented, sparking conversations on social media about the importance of early intervention.

5. The Power of the Optical Community

100% Optical brought together eye care professionals, industry leaders, and brands, fostering a strong sense of community. Social media platforms were abuzz with networking, knowledge sharing, and discussions about the future of the optical industry. We at Loving Social Media were thrilled to be a part of this vibrant community, connecting with colleagues and clients alike.

day 1 at 100% optical march 2025 - loving social media

How to Leverage 100% Optical on Your Social Media Channels

  • Share Key Takeaways: Post about the most exciting trends and innovations you discovered at the event.
  • Showcase New Products: If you attended in person, share photos and videos of new frames, lenses, or equipment you’re excited about.
  • Engage with Industry Leaders: Follow and interact with key influencers and thought leaders in the optical industry on social media.
  • Highlight Your Expertise: Share your insights and perspectives on the latest trends, positioning yourself as a knowledgeable resource for your patients.
  • Run a Contest or Giveaway: Generate excitement and engagement by hosting a contest or giveaway related to 100% Optical.

Don’t Forget the Visuals!

Social media is a visual medium. Use high-quality images and videos to capture attention and showcase the latest eyewear trends. Consider creating engaging Instagram Reels or TikTok videos to highlight key takeaways from 100% Optical.

Loving Social Media: Your Partner in Social Media Success

Need help maximising your social media presence? Loving Social Media offers expert guidance and support to help you create a winning social media strategy for your optical practice. We were delighted to attend 100% Optical this year and connect with so many of you! Contact us today to learn more!

What were your favourite moments from 100% Optical 2025? Share your thoughts and experiences in the comments below!