The World of LinkedIn 2026
Expert insights on LinkedIn marketing strategies, B2B networking trends,
and digital branding for 2026 by Loving Social Media.
The World of LinkedIn, 2026
LinkedIn do and don’t
Posting is an easy way to share your experience and insights. Keep it at a high level, this is not Facebook!
Just be aware they are only for 24 hours, is make or break
Go for it on LinkedIn, endorsement of others gets you endorsements.
The Golden Rule to LinkedIn in 2026 :
Please stop being so corporate!
Getting effective on the social platform LinkedIn can be straightforward or as complicated as you want it to be.
Simple steps
To recommend someone, you need to go to the desired person, which also has to be connected to you on LinkedIn.
Don’t try to close a deal on LinkedIn
One of the biggest mistakes I see people make is that when someone
engages with them on LinkedIn and says, for instance, “Tell me more
about what you do” they write a novel of an answer trying to ‘sell’
their product or service.
Dumb thing to do.
REMEMBER:
“People don’t like being sold to, but they love to buy.”
Your goal with LinkedIn is to create just enough interest and intrigue
to move the conversation from LinkedIn to a phone call or meeting
where you can THEN have the sales conversation.
Don’t try to close the deal on LinkedIn.
Step 3:
Once you are on the person’s profile which you would like to recommend then you need to scroll down to where it says “Send a message” and click the arrow on the right-hand side of it and click on “recommend”. Alternatively you can scroll down the page until you get to the “recommendations” section where there is a prompt that asks you to recommend that person. If you cannot recommend a person then you are currently not connected with that person and you will have to re-connect with them or wait until they accept your connection invitation.
SEO rank 1 on Google
Step 4:
Once you have pressed the “recommend” button you may then proceed onto making a recommendation for them, fill in all the boxes if needs be and then the rest should be straight forward after you send it off. You may also edit a recommendation if you need to, so mistakes can be corrected!
image of how many people looked at profile
Step 5:
Be AWARE that it may take 24 hours for a recommendation to show up on the desired contact’s profile.
—
If you recommend someone else’s profile then they might be courteous enough to recommend yours in return. My first recommendation was quite positive and it makes you feel good after you have done it, as it feels like you are trying to help someone achieve their goals. Once you have written this recommendation it is then added to their recommendations section on their profile and then you may go back and edit the posted recommendation in the future if needs be.
What do you think are the benefits of using recommendations?
LinkedIn groups
Garry Kousoulou
Managing Director of Loving Social Media | Visionary Optician | Award-Winning Entrepreneur
Garry Kousoulou is a trailblazing entrepreneur and community advocate who has spent over 20 years revolutionizing both the optical and digital marketing industries. As the Managing Director of Loving Social Media, Garry is recognized as a leading authority in digital strategy, famously making history as the first optician in the world to leverage Facebook for business growth.
A Career of Innovation
With a unique background that blends clinical expertise and "out-of-the-box" digital thinking, Garry has empowered thousands of business owners to find their voice online. He is the author of "Social Media Strategy" and is a frequent speaker at events across the UK and internationally, sharing insights on mindset, community engagement, and digital visibility.
Community & Social Impact
Beyond his commercial success, Garry is deeply committed to social mobility and youth development. He has successfully placed hundreds of young people into employment through initiatives like the Social Media Kickstarter Scheme and has provided over 1,500 students with vital work experience. Most recently, he organized Enfield’s entry for the London New Year’s Day Parade, celebrating local diversity through creative, multi-lingual eye charts.
Want to connect with Garry?
For speaking inquiries, digital strategy consultations, or networking, visit his professional profile.
Connect on LinkedInRecognized as "Most Inspirational Business Person of the Year" | Founder of the Enfield Business and Community Awards
The LinkedIn Post After 3 Hours!
Understanding who views your LinkedIn posts is often far more valuable than simply counting how many people saw them. While high impression numbers look good on a dashboard, the “Who” represents your actual reach into target industries, specific companies, and decision-makers. By monitoring your viewer demographics, you can verify if your content is landing in front of the right stakeholders or if you are inadvertently shouting into a void of irrelevant profiles. Treating viewer identity as a primary KPI allows you to pivot your strategy in real-time, ensuring your professional networking efforts translate into genuine business opportunities rather than just vanity metrics.
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Thank you for reading!
I hope these insights help you focus on the KPIs that truly matter. If you are ready to turn those views into real business growth, I would love to hear from you.
Get in touch OG style
0203 846 8888Let’s start a conversation that counts.