SPECIALIST MARKETING FOR INDEPENDENT OPTICIANS & HEALTHCARE

More patients through your door. Your marketing, done for you.

For 19 years we’ve helped independent opticians, audiologists and healthcare practices fill their diaries. We handle your social media, Google profile, reviews and website every week, so you can look after your patients.Book my free practice review → Or call (020) 3846 8888 · We usually reply within the hour★★★★★ 150+ Google reviews · Established 2007 · Speaker at 100% Optical

Trusted by opticians and healthcare providers across the UK

Boots Opticians · Lumenis · Kent Eye Centre · Opticare Opticians · Hope Homecare

You trained to care for patients, not to post on Instagram.

Running an independent practice leaves little time for marketing. Meanwhile, the multiples are spending heavily to win your patients. We give you the marketing team of a national chain, built for the independent practice and the way patients actually choose where to go.

Everything your practice needs to be found and chosen

  • Social media, done for you. Seven days a week, planned around your appointments, frames and services.
  • Google & reviews. Show up when local patients search “optician near me”, with reviews that win the click.
  • Website Wednesday. Every week we check your site is safe, fast and turning visitors into bookings.
  • Email & recalls. Bring lapsed patients back for their next eye test.
  • The latest in AI, handled. Practical tools that save your team time.

Don’t take our word for it

“If you’re an optician and you need social media, you cannot go wrong.” Simon Alexander, Google review
“By far the best place for marketing, they know what they’re doing.” Michelle Yamansef, Google review
See our results →

One call. We do the rest.

  1. Book your free practice review. A friendly chat about your practice and your goals.
  2. We get to know your practice. Your patients, your services, your local area.
  3. Our team gets to work. Social, Google, reviews and your website, handled every week.
  4. Your diary fills up. New patients find you while you focus on care.

Plans that grow with your practice

Most practices cover their monthly fee with just a handful of new patients.

100% compliant marketing, led by a dispensing optician

Your marketing is overseen by Garry Kousoulou FBDO, a dispensing optician with 32 years in optics. Every post, offer and campaign is checked against GOC professional standards and UK advertising rules before it goes live, so you can promote your practice with confidence.

Zero risk of regulatory errors.

Clear prices, per month +VAT, with a minimum term of 3 months and our 14-day money-back guarantee.

Dry eye packages, for practices growing dry eye services:

  • Sprinkle +: £597 a month. Lay the foundations for dry eye and get found for it locally, with a 6-month plan and referral links with GPs, pharmacists and aesthetic clinics.
  • Ripple +: £786 a month. Turn more patients into dry eye treatments and attract new ones, with a 12-month plan, weekly lead generation and email campaigns.

Done-for-you marketing packages, for every part of your practice:

  • Sprinkle: £550 a month. For start-ups under the VAT threshold.
  • Ripple: £687 a month. Above the VAT threshold, up to around £500k turnover.
  • Splash: £897 a month. Around £500k, growing towards £1m.
  • Tidal – AI: from £1,470 a month. £1m+ turnover, your marketing department.

See every package and exactly what’s included →


Real people who know optics

Carmel, Garry, Jas, Rianna & Jason, the team who’ll call you back. Led by founder Garry Kousoulou, speaker at 100% Optical and judge at The Business Book Awards.

Your next patient is searching right now. Let’s make sure they find you.

Book my free practice review → Free, friendly, no obligation.Not in healthcare? We help other local businesses too →
Case studies

Real results for real local businesses

Truck dealers, roofers, opticians, a personal trainer and a historic town market. Here’s what consistent, well-planned social media did for six of our clients, measured with the platforms’ own data.

5.7M+impressions
63,000+likes, comments and shares
20,800+net new followers
4,300+posts planned and published

Combined results for the six clients below, from the date we started working with each one to 31 October 2026. Source: Facebook, Instagram and LinkedIn analytics.

Markets & events

Enfield Charter Market: nearly 1 million impressions for a historic town-centre market

Client: Enfield Charter Market, Enfield Town Platforms: Facebook, Instagram Working together since: March 2022
969,038impressions across Facebook and Instagram
12,558likes, comments and shares
+2,013net new followers (Instagram +31%)
996posts published

The challenge

A traditional street market competes with supermarkets and online shopping. It needs a reason for local people to visit every week, and its traders need to be seen.

What we did

  • Weekly “what’s on at the market” posts, trader spotlights and seasonal events
  • Community content that ties the market to life in Enfield Town
  • Consistent posting for more than four years

The results

Facebook grew from 4,492 to 5,727 followers and Instagram from 2,492 to 3,270. Together the accounts have reached nearly a million impressions.

Trades & construction

Ashton Roofing: Instagram followers up 6× for a commercial roofing contractor

Platforms: Facebook, Instagram Since: September 2023
160 → 1,002Instagram followers (+526%)
123,597impressions
3,587likes, comments and shares
320 → 545Facebook followers (+70%)

What we did

Around 19 posts a month: completed projects, plus roofing advice that answers the questions customers ask, such as fascia versus soffit, flat-roof refurbishment and getting a roof ready for solar panels.

Fitness

OWND: 73,481 Instagram impressions in the first three weeks

Platform: Instagram Since: 9 October 2026
73,481impressions from 35 posts
2,099impressions per post on average
1,293likes, comments and shares
356 → 482followers (+35%)

What we did

A launch plan built around the coach: introductions, practical training tips and motivation, posted almost every day.

Opticians

Watchfield Opticians: 118,640 impressions in the first year

Platforms: Facebook, Instagram Since: November 2025
118,640impressions from 220 posts
2,566likes, comments and shares
439 → 673Instagram followers (+53%)
83,367Facebook impressions

What we did

Seasonal eye-health advice (darker evenings, night-driving glare, children’s eye tests) and posts about the practice’s specialist services, such as colour vision assessments and driving lenses, all written for local search.

Opticians

Eyewise Opticians: Instagram up 85% with three years of steady content

Platforms: Facebook, Instagram Since: October 2023
331 → 612Instagram followers (+85%)
95,772impressions
4,673likes, comments and shares
1,048posts published

What we did

Frame styling, eye-health awareness days and practice news, about 28 posts a month across Facebook and Instagram for an independent practice in Uxbridge.

How we measure

All figures come from each client’s own Facebook, Instagram and LinkedIn analytics, collected through our scheduling platform. “Before” follower counts are taken on the day each account was connected; “after” counts are from 31 October 2026. Impressions are the number of times posts were shown on screen; engagement is the total of likes, comments and shares.

Want results like these for your business?

Book a free social media review. We’ll look at your accounts, show you what’s working and what isn’t, and tell you exactly what we’d do in your first 90 days.

Book your free review

Free report

The 9 Keys That Unlock The Hidden Profits In Your Business

I've written this for independent business owners, opticians included. It's the same system my team uses for clients every week, starting with AI, to bring in more enquiries and give you more money, time and freedom.

  • How to put AI to work across your marketing, your operations and your finances, with five prompts to try this week
  • Why your Google profile may be sending customers to the practice down the road
  • The simple review routine that turns happy patients into your sales team
  • A 9-key scorecard and 30-day plan to find your quickest wins

Free to download. It lands in your inbox in minutes.

Fancy a one-to-one? I'll talk you through it.
Garry, 07958 510183