Garry Kousoulou FBDO, founder of Loving Social Media

I’m Garry Kousoulou, a dispensing optician with more than 36 years in optics and the founder of Loving Social Media. I started the agency because I’d already done the hard part myself: building an optical practice from nothing and filling the diary through social media.

Built from scratch, in Enfield

I opened Good Looking Optics in Enfield with no existing patients. No database, no passing trade to rely on, just a shop and a phone that needed to ring.

So I learned to market it myself. I was the first optician in the world to use Facebook for business, and that story was later featured in a Meta case study. Everything we do for clients at Loving Social Media comes from what worked, and what didn’t, in my own practice.

Why opticians trust us

• FBDO qualified dispensing optician, still working in optics today
• Former ABDO board member and the creator of 100% Optical
• Host of The Optician Show, the Optical Business & Marketing Podcast
• ColourOn UK: MHRA-registered Class I distributor of colour vision deficiency lenses across the UK, Ireland, Cyprus and Greece
• Co-director of Askew Eyewear, in partnership with the Hakim Group
• Known for Snellen eye test charts in different languages

When we write about dry eye, myopia management or a frame launch, we understand what we’re writing about. Your patients can tell the difference.

Beyond optics

• Judge at the Business Book Awards
• Founder of the Enfield Business and Community Awards and Loving Local
• Trustee at Family Based Solutions
• Digital skills trainer, with a focus on helping young people into work
• Member of BNI Vision, Enfield

Let’s talk

If you run a practice or a local business and want more of the right people finding you, I’d love to hear from you. The first call is free, friendly and comes with no obligation.

Book your free call → or call 020 3846 8888.