The Loving Social Media team: Carmel, Garry, Jas, Rianna and Jason

Welcome aboard

You’re in good hands. Here’s a little of what our team has done for businesses like yours – then let’s get to know your story.

★★★★★ 150+ Google reviews Helping businesses since 2008 Featured in a Meta case study

Start my onboarding now →

From 3 months, then just 1 month’s notice. We only want you to stay if you’re happy.

About 10 minutes · or use Google Forms · or let’s do it together

Results we’re proud of

2.5M+

Centre Transport
Organic Facebook reach through real driver stories – and a record high in driver recruitment enquiries.

3,000+

Enfield Business Awards
Nominations in a single week, from a community-led campaign across Facebook and local groups.

289

Automotive client
Direct phone calls from their Google Business Profile in one reporting period (July 2026).

See more case studies →

Human first. Always.

You’ll never be passed around or left wondering what’s happening. You get a dedicated account manager – a real person who knows your business by name – and you can reach them however suits you.

WhatsApp

Quick questions, quick answers

Email

Everything in writing when you need it

Zoom

Face-to-face catch-ups and reviews

Telephone

Pick up the phone and talk it through

Consistent, honest communication from day one – so you always know what we’re doing and why.

Questions new clients ask us

We’ve tried to answer every question you could have before you sign up – honestly and in plain English. And if there’s one we’ve missed, just ask.

How quickly will I start getting enquiries?

It comes down to the foundations you already have. Is your website professional? Do you have plenty of Google reviews? Have you been posting on social media consistently?

If the answer is yes, new enquiries can start coming in very quickly. If those foundations need some work, we build them first – so it takes a little longer, but what we build keeps working for you.

Why is there a minimum term, and can I make it shorter?

We plan and create your content a month in advance, so your social media never goes quiet. Building your foundations and seeing real momentum takes a few months, which is why our minimum term starts from 3 months.

Everything is under review together, all the way through. We only want you to stay because you’re happy with the results – never because you feel locked in.

What happens if I want to leave?

After your minimum term, you can leave with one month’s notice. No awkward conversations – just let us know and we’ll hand everything over properly.

Do I need to give you my passwords?

No. You invite us as a partner or manager on each platform, so you stay the owner of every account. We’ll send you a simple step-by-step guide after you sign up.

What do you need from me to get started?

This onboarding form, your logo and any brand guidelines, access to your platforms (using our guide), and any photos or videos you have. Some packages also need regular photos and videos from you – they’re what bring your brand story to life.

How much of my time will this take?

Very little. Fill in this form once, then we share your content for approval. Consultancy is part of the service, so we recommend meeting at least once a month – and we’re always happy to talk more, especially at the beginning. Tell us who signs off content on your side and we’ll work around them.

Who will I be working with?

Carmel, Garry, Jas, Rianna and Jason – real people based in Enfield, London, who know your business by name. You’ll always have a real person to call.

Which platforms do you look after?

Facebook, Instagram, LinkedIn, YouTube, TikTok and your Google Business Profile, plus email marketing and your website. We’ll focus on the ones that bring you the most customers.

How will I know it’s working?

We report on the numbers that matter – calls, website visits, enquiries and bookings, not just likes – and check in for your feedback every quarter.

What is Website Wednesday?

Every Wednesday we check your website is safe from threats, free of broken links and running fast, so the visitors your social media sends are ready to become enquiries.

How do payments work?

Payments are taken monthly by Direct Debit, a month in advance. If your start date doesn’t line up with your preferred payment date, there may be a small pro-rata invoice to begin with.

Can I change my package later?

Yes. Your plan grows as your business does, and we’ll talk it through with you at your reviews.

Is my information safe?

Yes. Your answers come straight to our team and are only used to set up and look after your account. See our privacy policy.

Can someone help me fill in the form?

Of course. We’ll happily go through it with you on Zoom – call us on 020 3846 8888.

Still got a question? WhatsApp, call 020 3846 8888 or email info@lovingsocialmedia.com – a real person will answer.

All clear? Start my onboarding ↓

Let’s get started

Three ways to do it – pick whichever feels easiest. There’s no wrong choice.

1. Fill it in right here

No Google account needed. Your answers come straight to our team, and you’ll get a copy by email.

Start below ↓

2. Prefer Google Forms?

The same questions, on Google Forms. Handy if you’d rather fill it in there.

Open the Google Form

3. Let’s do it together

Rather talk it through? We’ll go through every question with you on Zoom or over the phone.

Call 020 3846 8888

What happens when you press send

  1. Your answers come straight to our team – and a copy lands in your inbox.

  2. Your account manager gets in touch to book your kick-off call.

  3. Together, we create your 90-day plan – your roadmap for the months ahead.

  4. We set up your WhatsApp group, so you can reach the team any time.

  5. We plan your content a month ahead – and you approve every post before it goes out.

  6. In the first week of every month, your report arrives and we talk it through with you.

Your onboarding form

Prefer email? info@lovingsocialmedia.com – we’ll book a time that suits you.

A glimpse of our work

Some of the businesses we’ve worked with – from opticians and clinics to garages and hauliers.

Social content that feels human

Centre Transport social post: a new truck reveal
Centre Transport
Centre Transport social post featuring a Volvo truck
Centre Transport
Opticare Opticians meet-the-team social post
Opticare Opticians

Your week with us

Here’s exactly what our team does for you, every single week.

MON
Content creation

Planning and creating your content – we aim to stay a month ahead, so you never go quiet.

TUE
Distribution

Getting your content seen by the right people, in the right places.

WED
Website Wednesday

Keeping your website up to date – great for conversions, click-throughs and SEO, and making sure AI can see you.

THU
Catch-up

Picking up anything outstanding, and your up-to-date meetings with us.

FRI
Business development

Finding new opportunities to grow your business.

SAT–SUN
Social media

Your posts keep going out all weekend.

⭐ Every single day, we keep an eye on your reviews and online reputation.

Consultancy is part of the service

We recommend meeting at least once a month to review what’s working and plan what’s next. We’re always happy to talk more than that – especially at the beginning.

What our clients say

★★★★★

“By far the best place for marketing, they know what they’re doing.”

Michelle Yamansef · Google review

★★★★★

“If you’re an optician and you need social media you cannot go wrong.”

Simon Alexander · Google review

Read all 150+ reviews on Google →

From local independents to national brands

Boots OpticiansLumenisCentre TransportHope HomecareJB MakerKent Eye CentreOpticare OpticiansEye Clinic OpticiansPremier EyecareWaltham Abbey OpticiansWatchfield OpticiansRW PerioAuto Dynamics

Carmel, Garry, Jas, Rianna and Jason – the real people who’ll look after your marketing, Monday to Sunday.

Your monthly report

In the first week of every month, you get a clear report on how your marketing performed – and we talk it through with you, so you always know what’s working and what’s next.

What’s inside every reportArrives in week one, every month
Phone calls

Calls from your Google Business Profile

Enquiries & bookings

The people who got in touch

Website visits

Who found you, and how

Google reviews

New reviews and replies

Social reach

How far your posts travelled

Next month’s plan

What we’ll focus on, and why

A real example: one of our automotive clients received 289 direct phone calls from their Google Business Profile in July 2026.

Our story so far

Loving Social Media was built by Garry Kousoulou FBDO, a dispensing optician with 32 years in optics. Every strategy we use was tested on his own practice first – then shared with businesses like yours.

2004

Opens Good Looking Optics in Enfield – optometry downstairs, media agency upstairs.

2007

Becomes the first optician in the world to use Facebook for business – later featured in a Meta case study – and writes the first book on social media for opticians.

2008

Garry starts looking after the marketing of local businesses – alongside running Good Looking Optics in Enfield.

2011

Features on Channel 4’s Daddy Daycare, long before “media friendly” meant social media.

2012

Finalist, AOP Dispensing Optician of the Year, for using social media to promote the profession.

2013

Brings Gary Vaynerchuk’s UK book launch to Enfield.

2014

Helps create 100% Optical, and speaks on social media at Vision-X Opticare, Dubai.

2019

Sells the practice’s client base to focus fully on Loving Social Media.

2020

Shortlisted for Digital/E-commerce Business of the Year, and recognised by the Mayor of Enfield for special service to the borough.

2022

Asked to judge the Business Book Awards – reading over 70 business books a year to stay ahead – and named a finalist in the National Entrepreneur Awards.

2023

Founds the Enfield Business and Community Excellence Awards, recognising outstanding local achievement.

2024

Finalist for Most Inspiring Business Person at the National Entrepreneur Awards.

2025

Curates the Borough of Enfield’s entry in the London New Year’s Day Parade. Becomes the first person to have spoken at every single 100% Optical, and judges the 2025 Optician Awards.

2026

Invited to show at the Museum of Optometry. Becomes the distributor for ColourOn colour vision deficiency lenses across the UK, Ireland, Cyprus and Greece. Coordinates the Enfield Business Awards for the fourth year running, and joins the AI Business Society.

A massive thank you

Thank you for taking the next step towards a marketing collaboration with us – starting new conversations, and staying consistent with your updates, whether that’s on social media or your website.

We’re so excited for the future. Your next step is your 90-day plan – and we can’t wait to build it with you.

Start my onboarding →

Start my onboarding →