Best New Practice of the Year: Why We Honoured Sukhi Eyes (And How They Are Redefining Eye Care)

At Loving Social Media, we don’t just manage Instagram accounts or tweak SEO settings; we build genuine partnerships. As industry leaders in the digital space, we believe in celebrating the success of the clients we work alongside.

That’s why, in a first for our agency, we were thrilled to present our client, Sukhi Eyes, with the “Best New Practice of the Year” award during our recent podcast recording.

While the major optical bodies didn’t have a category for “best new practice,” we knew Sukhi Cheema had created something exceptional in Leamington Spa that deserved recognition. This moment highlights exactly why we are the go-to agency for social media for opticians and social media for optometrists: we know this industry inside out, and when we see excellence, we shout about it.

ndustry leaders in social media for opticians and optometrists.

More Than Just Marketing: A True Partnership

Our recent strategy session with Sukhi wasn’t just about “likes” and “reach.” It was a deep dive into the health of her business.

Proactive Support: When we noticed a backlog in getting educational content live, our team stepped in to manage the blog posting directly, ensuring vital information about dry eye reached patients faster.
Creative Solutions: We don’t just look at digital data. During our call, we even helped source vintage designer frames at cost price to help Sukhi stock her shelves for a January sale—going far beyond the scope of a typical marketing agency.
Data-Driven Growth: We analyzed technical SEO scores, celebrating a rise to 65/100 and pushing for 70+, proving that we are constantly working in the background to improve authority and visibility.

This hands-on, holistic approach is what sets us apart. We care about the entire practice, not just the marketing department.

Spotlight on Sukhi Eyes: A Spa Experience for Your Vision

Sukhi Cheema, an optometrist with over 25 years of experience, founded Sukhi Eyes with a vision to break the mould. After feeling “capped” in previous roles, she wanted to create a practice that offered more than just a standard sight test.

1. A Sanctuary, Not a Clinic

Walking into Sukhi Eyes doesn’t feel like a medical appointment. Designed by Sukhi and her husband, the practice aesthetic is inspired by a wellness spa. It is warm, welcoming, and designed to alleviate the anxiety many patients feel in clinical settings. The name itself, “Sukhi,” means happiness and contentment—a philosophy that permeates every patient interaction.

2. Clinical Excellence: Opticians That Do Dry Eye

For patients searching for opticians in Leamington Spa, Sukhi Eyes offers a level of care rarely seen on the high street. They have invested heavily in cutting-edge technology:

Advanced Imaging: They utilise OCT and Optomap (ultra-widefield scans) as a standard part of their advanced examination to detect issues early.
Dry Eye Specialists: They are premier opticians that do dry eye treatment properly. Using the Antares system to analyze tear film and the OptiLight IPL (Intense Pulsed Light) to treat the root cause of dry eye disease, they offer long-term relief rather than just a “plaster” of eye drops.
Future-Proofing Vision: They have even introduced Valida, a photobiomodulation treatment for early dry Age-Related Macular Degeneration (AMD).

3. Independent Style

Sukhi has curated a collection of “silent fashion” frames—eyewear that relies on design and craftsmanship rather than big logos. With brands like Cutler and Gross, Moscot, and Dita, they offer Leamington Spa a taste of international independent style.

The Future is Bright

During our podcast, Sukhi shared her 90-day plan, which aligns perfectly with our marketing strategy: focusing on “Dry January” (treating dry eye), “Love Your Eyes” in February, and Glaucoma awareness in March.

Why We Live and Breathe Optics

At Loving Social Media, looking after opticians isn’t just a business niche—it is our heritage. Our founder, Garry Kousoulou, has spent over 30 years immersed in the optical sector, from the practice floor to the boardroom. This means we aren’t just a digital agency guessing at what works; we are industry insiders who understand the heartbeat of a practice. When we talk to our clients, we don’t just talk about “clicks” and “likes”; we discuss the nuances of OCT scans, the challenges of dispensing independent eyewear, and the real-world pressures of running a clinic.

Are you looking for opticians in Leamington Spa? Experience the difference at Sukhi Eyes. Book your advanced consultation or dry eye assessment today. 📍 Leamington Spa | 🌐 sukhieyes.co.uk

Are you a practice owner looking for industry leaders in marketing? At Loving Social Media, we specialize in social media for opticians. Let us help you tell your story, fill your appointment book, and maybe even win an award or two. Contact us today for a strategy chat

This deep-seated experience allows us to offer a level of support that generic marketing agencies simply can’t match. We know that effective social media for optometrists requires more than pretty pictures; it requires a strategy that respects clinical governance while engaging a local community. As Garry mentioned during the podcast, his decades of experience allow him to “run rings” around standard marketers because he understands the history, the equipment, and the patient journey intimately. We know the difference between a slit lamp and an ophthalmoscope, and we know exactly how to market the value of both to your patients.

Our passion comes from seeing independent practices thrive against the odds. We love being the partner that helps a new owner like Sukhi navigate her first year, or helping an established practice clear old stock by connecting them with industry contacts. We go beyond the role of a service provider; we act as mentors and consultants, offering advice on everything from “Dry January” campaigns to sourcing vintage frames for a sale. We are industry leaders because we care about the business behind the brand as much as the brand itself.

Ultimately, we love looking after opticians because we believe in the vital work you do. Whether it’s helping a practice become a destination for dry eye treatment or celebrating a “Best New Practice” award, your wins are our wins. We are here to ensure that independent optometry doesn’t just survive, but flourishes in a digital world, backed by a team that genuinely loves the industry.

It is incredibly rewarding to work with a practice owner who understands that social media for optometrists isn’t just about selling glasses—it’s about education, community connection, and empathy.

To the team at Sukhi Eyes: Congratulations on your well-deserved award. You are truly the gold standard for independent optometry.

Why is social media important for opticians? Social media allows opticians to educate patients on complex conditions like dry eye and glaucoma in an engaging way. It also builds trust by showcasing the personality behind the practice, which is vital for independent owners competing with chains.
What makes Sukhi Eyes different from other opticians in Leamington Spa? Sukhi Eyes offers an “Advanced Examination” that includes both OCT and Optomap ultra-widefield scans as standard. They also specialize in dry eye management using OptiLight IPL and the Antares system, rather than just relying on eye drops.
How can a marketing agency help an optical practice? Beyond posting on Instagram, a specialist agency acts as a business partner. At Loving Social Media, we help with Technical SEO (improving website health scores) , plan 90-day content strategies , and even assist with operational ideas like stock clearance

Link to podcast

Link to youtube video

Have you ever wondered if your eye care could be more than just a transaction? What if it was a journey to feeling happy, complete, and fulfilled?

In our latest podcast episode, we’re taking you behind the scenes of Sukhi Eyes, Leamington Spa’s premier independent optician. Founded by Sukhi Cheema, an optometrist with over 25 years of experience, our practice is built on a philosophy that goes deeper than 20/20 vision.

We explore the Sanskrit meaning of “Sukhi”—happiness and fulfillment—and how we translate that into every eye exam, styling consultation, and interaction. From state-of-the-art OCT and ultra-widefield imaging to our curated collections of luxury independent frames, discover how we are redefining what it means to care for your eyes.

Whether you’re interested in the latest in myopia management for your children, dry eye relief with OptiLight IPL, or simply finding that perfect pair of frames that makes you feel like you, this conversation is for you.

Join us as we move beyond the standard “check-up” and into a world of personalised, compassionate care in the heart of Leamington Spa.

LEARN MORE ABOUT Garry Kousoulou long optical part https://www.garrykousoulou.com/