Google My Business rebrand – Google Business Profile
In a nutshell, Google My Business ( Google Business Profile ) gets you more business, helps your local SEO, and gets the phone ringing to google my business google
New for November 2021
Verify with a mobile number and get your GMB up and running with a postcard!
Claim and verify your Google Business Profile directly in Google Search and Google Maps
Social profiles for local business – Learn how Google Business Profile
If you like our blog we would love to receive your feedback. If you have questions you can email or call and we would love to talk GMB!
When people search for your business on Google, they may see links to your business’s social profiles included with your other business information in the knowledge panel in Search. Google gathers business information from a variety of sources and may include it to give customers a more detailed overview of your business.
Get you higher on Google Local
46% of searches have a local or hear me in to get found
The easiest way to get found on google
Perfect low-cost low time high return
Local SEO strategy
Increase your brand on the web locally
helps you share listen to ask questions to potential customers
Real-time questions and Answers
Increase your credibility with reviews
You can sell products and services
This blog is a review of how to use Google my Business, how it works its capabilities and its functionality.
Getting started is easy, you can call this number 0800 026 0793 it is a free phone number where you can get help to launch your GMB.
This process can put some people off because it can be a little bit long-winded but well worth it.
With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps its great for making the phone ring.
The call centers are generally based in India and can sometimes be challenging with language but you get through it and the reward is well worth it sometimes to verify that you are who you say you google send a postcard to your address with a five-digit number which you then clarify four days after your postcard comes along. I called last night and the lady was lovely!
We have a great course if you want to take your learning further on Google Business Profile
Google my business started out in 2014.
It gives the business a chance to verify your business it has so much functionality and it’s free and it really can give you the competitive advantage that a small to medium-size business needs.
It is especially effective for local businesses.
Google my business history:
2005 google local.
2006 Rename to google maps.
2010 google hotspots tools into google places.
2014 Google my business launches.
2019 free website/posts/insights/products.
Google my business is a platform that has over 5 billion searches a day. It’s powered by Google, Available on desktop and application on your phone.
It gives local businesses the advantage of national businesses because the local search section powerful with real clout to get yourself noticed!
Google my business can have a dramatic effect and impact in a positive way on your business learn to read on and learn how to attract new customers with your free business profile Free website keeping your customers informed in real-time with regular updates, encourage customer loyalty, engagement with asking questions that you can reply to and discover what people really think about your business with reviews.
This app gives you a 360 image It will still review it to you on Google Street view update as when you need to take external and internal images. Literally paid £600 for this service five years ago and it’s free now!
So sometimes Google just post an image of your business and this isn’t the most flattering of images and they’re only trying to be helpful, you do not have any control The images they choose. By managing your profile it put you back in control, regular updates of the most flattering images both inside and outside and of your staff is the most sensible thing that you can do as a business owner. Left a managed customer could be looking at images of your bins or looking at the most unsightly part of your business. You get to showcase the best parts.
The question and answer section in your Google my business is the most unsung hero ever had the knowledge center to Gmb
A common expert becomes the authority become the place that people go to to ask questions.
Is the section on Google my business acts like a social media platform? No Automation of real human interaction.
Practically nobody uses the Q&A section but is the most undervalued. Google wants people to interact and see how can you help one another.
The more the Use this product the more you can become visible online increase in business can only follow.
The next addition to Google my business is Google posts. This functionality highlight your business events, you can do promotions, showcase your product or services.
Tips and advice is an easy way to grab people’s attention, promotions weekly specials offer informative posts that are really outstanding at the return on investment the time.
Repurposed content is some of the content you already have, your Instagram account Facebook, Twitter YouTube your newsletters & images on your phone.
You are allowed 10 live posts in one week but they do expire within one week.
The Exception to that rule is if you have an event there are different types of posts the more you post the more you get noticed but remember you only have 10 and they only last 1 week.
Getting people’s information and be a game-changer for building relationships and closing sales.
Click on to create a post, signup asks you where you want to collect the data straight into the Mailchimp on your Facebook.
People can buy there and then!
A really big player on gaining the lead!
Reviews are a massive thing. You should have at least 50 reviews a year for your business the golden place you really want to be to be the northern star of all the businesses is 50 reviews. You have to be authentic and real do you not make up your reviews and they should be from the person that left a review.
Send people here after you’ve done a massive job put it on your invoice and it would make such a difference even if you’ve got a waiting room and people just hanging around encourage people to give you a review.
97% of consumers read online reviews for a local business or they make the decision they can make or break the sale
Don’t become world-class at getting ready, just encourage the reviews don’t wait, and hope for positive feedback is a great referral of traffic
Encourage new customers, in fact, anybody who buys from you to leave a review
It’s a really good idea to discipline yourself to always respond to reviews because the words you use are indexable by the Google bots.
Something to remember. people are less likely to give you a negative review if they can see that you’re active on your Google my business giving a reply to the reviews you receive.
If you can become a five star business on GMB it really separates your business from the competition, increases the click-through rate and it really makes your brand have some credibility.
Brand-new customers can ask your website for a request for directions.
You can Instant message another great return on investment when it comes to measuring what your actions are.
It’s really important that you measure the responses compare to the effort you’re putting in you know if the squeezes worth of juice.
Direction requests are the map displays where your location and where you have pined
It tells you where your customers are when they ask Google maps for directions to address the total number of requests broken down by the postcode.
You can add labels in your info section.
Can organise business locations by adding labels that can be seen by anyone that manages your Google my business please play around with this.
Fresh content is king stay in that local Section of Google and you stay front of mind totally ahead of the game, and the phone doesn’t stop ringing me or does have a consistency rather than peaks and troughs.
Do google Business Profile if you need more help with your SEO or Google My Business?
We have a great course if you want to take your learning further.
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Data Protection Policy for Employees, Workers and Consultants
Loving Social Media Ltd takes the security and privacy of your data seriously. We need to gather and use information or ‘data’ about you as part of our business and to manage our relationship with you. We intend to comply with our legal obligations under the Data Protection Act 2018 (the ‘2018 Act’) and the EU General Data Protection Regulation (‘GDPR’) in respect of data privacy and security. We have a duty to notify you of the information contained in this policy.
This policy applies to current and former employees, workers, volunteers, apprentices and consultants. If you fall into one of these categories then you are a ‘data subject’ for the purposes of this policy. You should read this policy alongside your contract of employment (or contract for services) and any other notice we issue to you from time to time in relation to your data.
The Company has measures in place to protect the security of your data in accordance with our Data Security Policy. A copy of this can be obtained from Garry Kousoulou.
The company will hold data in accordance with our Data Retention Policy. A copy of this can be obtained from Garry Kousoulou. We will only hold data for as long as necessary for the purposes for which we collected it.
The Company is a ‘data controller’ for the purposes of your personal data. This means that we determine the purpose and means of the processing of your personal data.
This policy explains how the Company will hold and process your information. It explains your rights as a data subject. It also explains your obligations when obtaining, handling, processing or storing personal data in the course of working for, or on behalf of, the Company.
This policy does not form part of your contract of employment (or contract for services if relevant) and can be amended by the Company at any time. It is intended that this policy is fully compliant with the 2018 Act and the GDPR. If any conflict arises between those laws and this policy, the Company intends to comply with the 2018 Act and the GDPR.
Data Protection Principles
Personal data must be processed in accordance with six ‘Data Protection Principles.’ It must:
be processed fairly, lawfully and transparently;
be collected and processed only for specified, explicit and legitimate purposes;
be adequate, relevant and limited to what is necessary for the purposes for which it is processed;
be accurate and kept up to date. Any inaccurate data must be deleted or rectified without delay;
not be kept for longer than is necessary for the purposes for which it is processed; and
be processed securely.
We are accountable for these principles and must be able to show that we are compliant.
How we define personal data
‘Personal data’ means information which relates to a living person who can be identified from that data (a ‘data subject’) on its own, or when taken together with other information which is likely to come into our possession. It includes any expression of opinion about the person and an indication of the intentions of us or others, in respect of that person. It does not include anonymised data.
This policy applies to all personal data whether it is stored electronically, on paper or on other materials.
This personal data might be provided to us by you, or someone else (such as a former employer, your doctor, or a credit reference agency), or it could be created by us. It could be provided or created during the recruitment process or during the course of the contract of employment (or services) or after its termination. It could be created by your manager or other colleagues.
We will collect and use the following types of personal data about you:
recruitment information such as your application form and CV, references, qualifications and membership of any professional bodies and details of any pre-employment assessments;
your contact details and date of birth;
the contact details for your emergency contacts;
your marital status and family details;
information about your contract of employment (or services) including start and end dates of employment, role and location, working hours, details of promotion, salary (including details of previous remuneration), pension, benefits and holiday entitlement;
your bank details and information in relation to your tax status including your national insurance number;
your identification documents including passport and driving licence and information in relation to your immigration status and right to work for us;
information relating to disciplinary or grievance investigations and proceedings involving you (whether or not you were the main subject of those proceedings);
information relating to your performance and behaviour at work;
electronic information in relation to your use of IT systems/swipe cards/telephone systems;
your images (whether captured on CCTV, by photograph or video); and
any other category of personal data which we may notify you of from time to time.
How we define special categories of personal data
‘Special categories of personal data’ are types of personal data consisting of information as to:
your racial or ethnic origin;
your political opinions;
your religious or philosophical beliefs;
your trade union membership;
your genetic or biometric data;
your sex life and sexual orientation; and
any criminal convictions and offences.
We may hold and use any of these special categories of your personal data in accordance with the law.
How we define processing
‘Processing’ means any operation which is performed on personal data such as:
collection, recording, organisation, structuring or storage;
adaption or alteration;
retrieval, consultation or use;
disclosure by transmission, dissemination or otherwise making available;
alignment or combination; and
restriction, destruction or erasure.
This includes processing personal data which forms part of a filing system and any automated processing.
How will we process your personal data?
Loving Social Media Ltd will process your personal data (including special categories of personal data) in accordance with our obligations under the 2018 Act.
We will use your personal data for:
performing the contract of employment (or services) between us;
complying with any legal obligation; or
if it is necessary for our legitimate interests (or for the legitimate interests of someone else). However, we can only do this if your interests and rights do not override ours (or theirs). You have the right to challenge our legitimate interests and request that we stop this processing. See details of your rights in section 12 below.
We can process your personal data for these purposes without your knowledge or consent. We will not use your personal data for an unrelated purpose without telling you about it and the legal basis that we intend to rely on for processing it.
If you choose not to provide us with certain personal data you should be aware that we may not be able to carry out certain parts of the contract between us. For example, if you do not provide us with your bank account details we may not be able to pay you. It might also stop us from complying with certain legal obligations and duties which we have such as to pay the right amount of tax to HMRC or to make reasonable adjustments in relation to any disability you may suffer from.
Examples of when we might process your personal data
We have to process your personal data in various situations during your recruitment, employment (or engagement) and even following termination of your employment (or engagement).
For example (and see section 7.6 below for the meaning of the asterisks):
to decide whether to employ (or engage) you;
to decide how much to pay you, and the other terms of your contract with us;
to check you have the legal right to work for us;
to carry out the contract between us including where relevant, its termination;
training you and reviewing your performance*;
to decide whether to promote you;
to decide whether and how to manage your performance, absence or conduct*;
to carry out a disciplinary or grievance investigation or procedure in relation to you or someone else;
to determine whether we need to make reasonable adjustments to your workplace or role because of your disability*;
to monitor diversity and equal opportunities*;
to monitor and protect the security (including network security) of the Company, of you, our other staff, customers and others;
to monitor and protect the health and safety of you, our other staff, customers and third parties*;
to pay you and provide pension and other benefits in accordance with the contract between us*;
paying tax and national insurance;
to provide a reference upon request from another employer;
monitoring compliance by you, us and others with our policies and our contractual obligations*;
to comply with employment law, immigration law, health and safety law, tax law and other laws which affect us*;
to answer questions from insurers in respect of any insurance policies which relate to you*;
running our business and planning for the future;
the prevention and detection of fraud or other criminal offences;
to defend the Company in respect of any investigation or litigation and to comply with any court or tribunal orders for disclosure*; and
for any other reason which we may notify you of from time to time.
We will only process special categories of your personal data (see above) in certain situations in accordance with the law. For example, we can do so if we have your explicit consent. If we asked for your consent to process a special category of personal data then we would explain the reasons for our request. You do not need to consent and can withdraw consent later if you choose by contacting Garry Kousoulou.
We do not need your consent to process special categories of your personal data when we are processing it for the following purposes, which we may do:
where it is necessary for carrying out rights and obligations under employment law;
where it is necessary to protect your vital interests or those of another person where you/they are physically or legally incapable of giving consent;
where you have made the data public;
where processing is necessary for the establishment, exercise or defence of legal claims; and
where processing is necessary for the purposes of occupational medicine or for the assessment of your working capacity.
We might process special categories of your personal data for the purposes in paragraph 7.2 above which have an asterisk beside them. In particular, we will use information in relation to:
your race, ethnic origin, religion, sexual orientation or gender to monitor equal opportunities;
your sickness absence, health and medical conditions to monitor your absence, assess your fitness for work, to pay you benefits, to comply with our legal obligations under employment law including to make reasonable adjustments and to look after your health and safety; and
We do not take automated decisions about you using your personal data or use profiling in relation to you.
Sharing your personal data
Sometimes we might share your personal data with group companies or our contractors and agents to carry out our obligations under our contract with you or for our legitimate interests.
We require those companies to keep your personal data confidential and secure and to protect it in accordance with the law and our policies. They are only permitted to process your data for the lawful purpose for which it has been shared and in accordance with our instructions.
This might include our accountant/payroll company, any outsourced HR company or employment lawyer.
We do not send your personal data outside the European Economic Area. If this changes you will be notified of this and the protections which are in place to protect the security of your data will be explained.
How should you process personal data for the Company?
Everyone who works for, or on behalf of, the Company has some responsibility for ensuring data is collected, stored and handled appropriately, in line with this policy and the Company’s Data Security and Data Retention policies.
The Company’s Data Protection Officer/Data Protection Manager Garry Kousoulou is responsible for reviewing this policy and updating the Board of Directors on the Company’s data protection responsibilities and any risks in relation to the processing of data. You should direct any questions in relation to this policy or data protection to this person.
You should only access personal data covered by this policy if you need it for the work you do for, or on behalf of the Company and only if you are authorised to do so. You should only use the data for the specified lawful purpose for which it was obtained.
You should not share personal data informally.
You should keep personal data secure and not share it with unauthorised people.
You should regularly review and update personal data which you have to deal with for work. This includes telling us if your own contact details change.
You should not make unnecessary copies of personal data and should keep and dispose of any copies securely.
You should use strong passwords.
You should lock your computer screens when not at your desk.
Personal data should be encrypted before being transferred electronically to authorised external contacts. [Speak to IT for more information on how to do this.]
Consider anonymising data or using separate keys/codes so that the data subject cannot be identified.
Do not save personal data to your own personal computers or other devices.
Personal data should never be transferred outside the European Economic Area except in compliance with the law and authorisation of the Data Protection Officer Garry Kousoulou.
You should lock drawers and filing cabinets. Do not leave paper with personal data lying about.
You should not take personal data away from Company’s premises without authorisation from your line manager or Data Protection Officer.
Personal data should be shredded and disposed of securely when you have finished with it.
You should ask for help from our Data Protection Officer/Data Protection Manager if you are unsure about data protection or if you notice any areas of data protection or security we can improve upon.
Any deliberate or negligent breach of this policy by you may result in disciplinary action being taken against you in accordance with our disciplinary procedure.
It is a criminal offence to conceal or destroy personal data which is part of a subject access request (see below). This conduct would also amount to gross misconduct under our disciplinary procedure, which could result in your dismissal.
How to deal with data breaches
We have robust measures in place to minimise and prevent data breaches from taking place. Should a breach of personal data occur (whether in respect of you or someone else) then we must take notes and keep evidence of that breach. If the breach is likely to result in a risk to the rights and freedoms of individuals then we must also notify the Information Commissioner’s Office within 72 hours.
If you are aware of a data breach you must contact Garry Kousoulou immediately and keep any evidence you have in relation to the breach.
Subject access requests
Data subjects can make a ‘subject access request’ (‘SAR’) to find out the information we hold about them. This request must be made in writing. If you receive such a request you should forward it immediately to the Data Protection Officer/Data Protection Manager who will coordinate a response.
If you would like to make a SAR in relation to your own personal data you should make this in writing to Garry Kousoulou. We must respond within one month unless the request is complex or numerous in which case the period in which we must respond can be extended by a further two months.
There is no fee for making a SAR. However, if your request is manifestly unfounded or excessive we may charge a reasonable administrative fee or refuse to respond to your request.
Your data subject rights
You have the right to information about what personal data we process, how and on what basis as set out in this policy.
You have the right to access your own personal data by way of a subject access request (see above).
You can correct any inaccuracies in your personal data. To do you should contact Garry Kousoulou.
You have the right to request that we erase your personal data where we were not entitled under the law to process it or it is no longer necessary to process it for the purpose it was collected. To do so you should contact Garry Kousoulou.
While you are requesting that your personal data is corrected or erased or are contesting the lawfulness of our processing, you can apply for its use to be restricted while the application is made. To do so you should contact Garry Kousoulou.
You have the right to object to data processing where we are relying on a legitimate interest to do so and you think that your rights and interests outweigh our own and you wish us to stop.
You have the right to object if we process your personal data for the purposes of direct marketing.
You have the right to receive a copy of your personal data and to transfer your personal data to another data controller. We will not charge for this and will in most cases aim to do this within one month.
With some exceptions, you have the right not to be subjected to automated decision-making.
You have the right to be notified of a data security breach concerning your personal data.
In most situations we will not rely on your consent as a lawful ground to process your data. If we do however request your consent to the processing of your personal data for a specific purpose, you have the right not to consent or to withdraw your consent later. To withdraw your consent, you should contact Garry Kousoulou.
You have the right to complain to the Information Commissioner. You can do this be contacting the Information Commissioner’s Office directly. Full contact details including a helpline number can be found on the Information Commissioner’s Office website (ico.org.uk). This website has further information on your rights and our obligations.