Google My Business rebrand – Google Business Profile
In a nutshell, Google My Business ( Google Business Profile ) gets you more business, helps your local SEO, and gets the phone ringing to google my business google
New for November 2021
Verify with a mobile number and get your GMB up and running with a postcard!
Claim and verify your Google Business Profile directly in Google Search and Google Maps
Social profiles for local business – Learn how Google Business Profile
If you like our blog we would love to receive your feedback. If you have questions you can email or call and we would love to talk GMB!
When people search for your business on Google, they may see links to your business’s social profiles included with your other business information in the knowledge panel in Search. Google gathers business information from a variety of sources and may include it to give customers a more detailed overview of your business.
Get you higher on Google Local
46% of searches have a local or hear me in to get found
The easiest way to get found on google
Perfect low-cost low time high return
Local SEO strategy
Increase your brand on the web locally
helps you share listen to ask questions to potential customers
Real-time questions and Answers
Increase your credibility with reviews
You can sell products and services
This blog is a review of how to use Google my Business, how it works its capabilities and its functionality.
Getting started is easy, you can call this number 0800 026 0793 it is a free phone number where you can get help to launch your GMB.
This process can put some people off because it can be a little bit long-winded but well worth it.
With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps its great for making the phone ring.
The call centers are generally based in India and can sometimes be challenging with language but you get through it and the reward is well worth it sometimes to verify that you are who you say you google send a postcard to your address with a five-digit number which you then clarify four days after your postcard comes along. I called last night and the lady was lovely!
We have a great course if you want to take your learning further on Google Business Profile
Google my business started out in 2014.
It gives the business a chance to verify your business it has so much functionality and it’s free and it really can give you the competitive advantage that a small to medium-size business needs.
It is especially effective for local businesses.
Google my business history:
2005 google local.
2006 Rename to google maps.
2010 google hotspots tools into google places.
2014 Google my business launches.
2019 free website/posts/insights/products.
Google my business is a platform that has over 5 billion searches a day. It’s powered by Google, Available on desktop and application on your phone.
It gives local businesses the advantage of national businesses because the local search section powerful with real clout to get yourself noticed!
Google my business can have a dramatic effect and impact in a positive way on your business learn to read on and learn how to attract new customers with your free business profile Free website keeping your customers informed in real-time with regular updates, encourage customer loyalty, engagement with asking questions that you can reply to and discover what people really think about your business with reviews.
This app gives you a 360 image It will still review it to you on Google Street view update as when you need to take external and internal images. Literally paid £600 for this service five years ago and it’s free now!
So sometimes Google just post an image of your business and this isn’t the most flattering of images and they’re only trying to be helpful, you do not have any control The images they choose. By managing your profile it put you back in control, regular updates of the most flattering images both inside and outside and of your staff is the most sensible thing that you can do as a business owner. Left a managed customer could be looking at images of your bins or looking at the most unsightly part of your business. You get to showcase the best parts.
The question and answer section in your Google my business is the most unsung hero ever had the knowledge center to Gmb
A common expert becomes the authority become the place that people go to to ask questions.
Is the section on Google my business acts like a social media platform? No Automation of real human interaction.
Practically nobody uses the Q&A section but is the most undervalued. Google wants people to interact and see how can you help one another.
The more the Use this product the more you can become visible online increase in business can only follow.
The next addition to Google my business is Google posts. This functionality highlight your business events, you can do promotions, showcase your product or services.
Tips and advice is an easy way to grab people’s attention, promotions weekly specials offer informative posts that are really outstanding at the return on investment the time.
Repurposed content is some of the content you already have, your Instagram account Facebook, Twitter YouTube your newsletters & images on your phone.
You are allowed 10 live posts in one week but they do expire within one week.
The Exception to that rule is if you have an event there are different types of posts the more you post the more you get noticed but remember you only have 10 and they only last 1 week.
Getting people’s information and be a game-changer for building relationships and closing sales.
Click on to create a post, signup asks you where you want to collect the data straight into the Mailchimp on your Facebook.
People can buy there and then!
A really big player on gaining the lead!
Reviews are a massive thing. You should have at least 50 reviews a year for your business the golden place you really want to be to be the northern star of all the businesses is 50 reviews. You have to be authentic and real do you not make up your reviews and they should be from the person that left a review.
Send people here after you’ve done a massive job put it on your invoice and it would make such a difference even if you’ve got a waiting room and people just hanging around encourage people to give you a review.
97% of consumers read online reviews for a local business or they make the decision they can make or break the sale
Don’t become world-class at getting ready, just encourage the reviews don’t wait, and hope for positive feedback is a great referral of traffic
Encourage new customers, in fact, anybody who buys from you to leave a review
It’s a really good idea to discipline yourself to always respond to reviews because the words you use are indexable by the Google bots.
Something to remember. people are less likely to give you a negative review if they can see that you’re active on your Google my business giving a reply to the reviews you receive.
If you can become a five star business on GMB it really separates your business from the competition, increases the click-through rate and it really makes your brand have some credibility.
Brand-new customers can ask your website for a request for directions.
You can Instant message another great return on investment when it comes to measuring what your actions are.
It’s really important that you measure the responses compare to the effort you’re putting in you know if the squeezes worth of juice.
Direction requests are the map displays where your location and where you have pined
It tells you where your customers are when they ask Google maps for directions to address the total number of requests broken down by the postcode.
You can add labels in your info section.
Can organise business locations by adding labels that can be seen by anyone that manages your Google my business please play around with this.
Fresh content is king stay in that local Section of Google and you stay front of mind totally ahead of the game, and the phone doesn’t stop ringing me or does have a consistency rather than peaks and troughs.
Do google Business Profile if you need more help with your SEO or Google My Business?
We have a great course if you want to take your learning further.
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