Ranked #4 in London for SEO.
Genie Crawl’s Top 50 SEO Agencies in London for 2026 put us fourth. No tricks, no shortcuts. Just the rules of search done properly, for real businesses, month after month.
Get your free SEO check →Source: Genie Crawl, Top 50 SEO Agencies in London 2026 (opens in a new tab).
Google has rules. Most websites break them without realising.
Every big drop in rankings has a name behind it. These are the ones we work to every day, explained in plain English.
Quality content
Google pushes down thin, copied or keyword-stuffed pages. Ten pages saying the same thing is worse than one good one.
What we do: every page answers a real question your customers ask.
Honest links
Bought or spammy backlinks can hold a whole site back. That “500 links for £50” offer is the fastest way down.
What we do: earn links the honest way, through local press, partners and real mentions.
Meaning, not keywords
Google reads what people mean, like “optician near me open Saturday”. Repeating a keyword no longer works.
What we do: write for people first, in the words they actually search with.
Experience, expertise, authority, trust
Google wants to see real people with real experience behind a website, backed up by reviews and credentials.
What we do: put your team, your story and your reviews front and centre.
The webmaster rules
Google’s own rulebook, once called the Webmaster Guidelines. Broken pages, slow loading and hidden text all count against you.
What we do: fix the technical basics before anything else.
Analytics, joined up
If Google Analytics, Search Console and your Google Business Profile aren’t connected, you’re guessing.
What we do: link them up so you can see exactly where enquiries come from.
Your Google Business Profile is the key.
For a local business, the map results often matter more than the website. It’s where people choose who to call, before they ever click through.
How many of these can you tick today?
- Right categories. Your main category matches what people search for.
- Same details everywhere. Name, address and phone match your website and directories.
- Fresh photos and posts. A listing that looks alive gets chosen.
- Reviews, answered. Every review gets a reply, good or bad.
- Correct hours. Including bank holidays.
- Tracked. Your website link is tagged, so Analytics shows the visits from your listing.
The ranking comes from the results.
We don’t chase awards. We do the work above for our clients, and the recognition followed.
Independent websites mentioning us
Links open in a new tab. Last updated November 2026.
Podcasts: the SEO most businesses miss.
Every episode is a conversation people can find, hear and trust. It shows the real person behind the business, which is exactly what Google’s E-E-A-T rules look for.
- Smart speakers. People can ask Alexa or Google to play your show by name.
- Google and YouTube. Video episodes, titles and show notes give Google more of you to find.
- AI search. Transcripts and show notes give ChatGPT and Gemini real answers to quote.
Marketing for opticians: the local SEO playbook
Six easy-to-read pages: your Google Business Profile, a clear phone number and online booking, blogs that get found, newsletters, and a 30-day plan.
Find out what Google thinks of your website.
Tell us a little about your business. One of our team will look at your site and Google Business Profile, then call you back with what to fix first.
- Checked against the rules above
- Plain English, no jargon
- Real people in Enfield, London
Prefer to talk? Call 020 3846 8888
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