Live online marketing courses for independent opticians
Marketing for Opticians, From an Optician
Fill your appointment book, raise your average dispense and bring patients back sooner, without discounting. Four live evening sessions on Zoom with Garry Kousoulou FBDO: 36+ years in optics, and a practice owner who scaled to £45,000 a week.
Start from £49.50: early-bird prices until Saturday 31 October
Step 1 Get Found £49.50 · Step 2 Get Customers £149 · Step 3 Grow & Scale £199
🎁 Buy one, get the 2nd half price and the 3rd FREE · 4 live Zoom evenings from 3 Nov
✓ Live online on Zoom · ★★★★★ 5.0 from 159 Google reviews · ✓ FBDO qualified · ✓ 36+ years in optics · ✓ Full refund if it’s not for you
3 steps · built for independent practices
Get Found. Get Patients. Grow Your Practice.
Three short courses for practice owners and their teams, each building on the last. Start with Step 1, or take all three in the same four weeks. Each is 4 live evening sessions on Zoom (7–8pm UK time), after clinic, starting 3 November.
🤝 Rather we did it for you? See our done-for-you marketing for opticians →
📩 How booking works: reserve your place at checkout today, then pay by the secure link we email you. Questions? Call 020 3846 8888.
Step 1 · Start here
Get Found
Show up when local people search “opticians near me”
£99 £49.50
50% OFF UNTIL SAT 31 OCT
📅 Tuesdays 7–8pm · 3, 10, 17, 24 Nov (UK time)
- 4 weekly live Zoom sessions
- Google Business Profile set up for your practice
- Rank for “opticians near me” and “eye test near me”
- Social media your team can run in 15 minutes a week
- AI prompts for posts and recall messages
Step 2
Get Customers
Turn searches and followers into booked eye examinations
£298 £149
50% OFF UNTIL SAT 31 OCT
📅 Wednesdays 7–8pm · 4, 11, 18, 25 Nov (UK time)
- 4 weekly live Zoom sessions
- Your 90-day practice marketing plan
- Content calendar with ready-to-use optical post ideas
- Turn enquiries into booked eye examinations
- Recall and reminder templates (email, SMS, in-practice)
Step 3
Grow & Scale
Bring patients back sooner and grow your practice
£398 £199
50% OFF UNTIL SAT 31 OCT
📅 Thursdays 7–8pm · 5, 12, 19, 26 Nov (UK time)
- 4 weekly live Zoom sessions
- Raise your average dispense without discounting
- Second pairs, sunglasses and repeat business
- Market dry eye, myopia management and contact lenses
- Team training so staff become advocates
🎁 Take all 3 steps: buy one, get the 2nd half price and the 3rd FREE
All three courses for £273.50 instead of £397.50 at early-bird prices. The discounts apply to the lower-priced courses. Ends Saturday 31 October.
Risk-free: our money-back guarantee
Come to the first session. If it’s not for you, tell us within 7 days for a full refund. No forms, no awkward questions.
I’ve Stood Behind the Dispensing Desk. I Know Your Day.
Most marketing agencies have never worked a busy Saturday clinic, chased a recall list or explained varifocals to a nervous first-time wearer. I have.
Garry Kousoulou FBDO has 36+ years in optics and has been building since he was 19, bootstrapping his way to a practice that turned over £45,000 a week. Today he runs Loving Social Media, helping independent opticians market their practices.
Reading business books won’t fill your diary. Taking action will, and it’s faster with a mentor who has stood where you stand. You leave every session with actions your practice can take the very next day.
FBDO qualified
A qualified dispensing optician who understands independent practices from the inside.
36+ years in optics
From the dispensing desk to practice owner. Your patients, your pressures, understood.
Scaled a practice to £45k a week
Proven, practical marketing from someone who has done it in optics.
Learn from an optician who’s done it, not just read about it.
Live on Zoom from Tue 3 Nov · money-back guarantee · See all 3 courses
What Our Clients Say
★★★★★
Rated 5.0 from 159 Google reviews
Read all our reviews on Google →
Join them. Early-bird prices end Saturday 31 October.
4 live evening sessions · replays included · See all 3 courses
Questions from Practice Owners
No. Sessions are 7–8pm, after clinic, and most tasks take 15 minutes a week. Many can be handed to your reception or dispensing team.
Every session is recorded and the replay is emailed to you with that week’s 3 actions, so you can catch up between patients.
Yes. It’s built for independent practices competing with the multiples, not for chains with marketing departments.
For most practices, one extra eye examination and dispense pays for Step 1. And if it’s not for you, you get your money back.
Most practices start with Step 1, Get Found. If you already show up well for “opticians near me”, go straight to Step 2 or 3, or take all three with the bundle deal.
Yes. One booking covers you and your team, including your dispensing opticians and front-of-house staff.
No. You get step-by-step guidance, templates and AI prompts. If you can send an email, you can do this.
Online, live on Zoom, 7–8pm UK time. Join from the practice or from home, with no travel.
Yes, we can. See our done-for-you social media marketing for opticians, with content, local ads and no long contracts.
Come to the first session. If it’s not for you, tell us within 7 days for a full refund. No forms, no awkward questions.
Still deciding? It’s risk-free: come to session 1, and if it’s not for your practice, get a full refund.
No payment today · secure payment link by email · See all 3 courses
Free guides · no card needed
Not Ready to Book? Start With a Free Guide
Short, no-jargon guides you can read between appointments. Pick one, enter your email, and it lands in your inbox.
How to Get to the Top of Google Search
The local SEO steps that put your practice in front of people searching “opticians near me”.
How to Get More Patients Through Your Door
Simple, proven ways to fill your diary with new eye examinations.
Social Media for Busy Opticians
A 15-minute-a-week plan your practice team can actually stick to.
Increase Your Average Dispense Without Discounting
How to talk about lens options and value so patients choose better, without pressure or price cuts.
AI for Independent Opticians
Easy ways to use AI for posts, recall messages and admin, saving hours every week.
Turn Loyal Patients into Repeat Business
Recall and follow-up ideas that bring patients back on time, and for second pairs and sunglasses.
Market Your Specialist Optical Services
Promote dry eye, myopia management, contact lenses and other specialist clinics to the right patients.
Ready to See More Patients Through Your Door?
Three live Zoom courses for independent practices: Get Found (£49.50), Get Customers (£149) and Grow & Scale (£199). Buy one, get the 2nd half price and the 3rd free. Early-bird prices end Saturday 31 October.
Prefer to talk? Call 020 3846 8888 or email info@lovingsocialmedia.com