Stop Selling Glasses. Start Creating Desire. It begins with a box of old frames. Jason tells the story of discovering his grandfather’s original frame designs after helping clear out his…
Why Your Best Frames Should Never Be in the Window — and Other Lessons from a Global Optics Legend There are people who work in the optical industry, and then…
Social Media for Opticians: The Rise of the Mobile Bespoke Optician Insights from Garry Kousoulou's interview with world-class mobile optician Kim Jurina. When I listened to Kim…
From Yahoo to AI: Inside the Mind of Dennis Yu Introduction Some conversations stay with you. Not because they were planned perfectly. Not because the lighting was right or the…
Most marketers will ask you to start with a story. Well, I can tell you that in 2004 I opened my first optician from scratch. I'm really proud to say…
Optical Frame Styling: Rebecca Thompson on Vision, Confidence & Doing Optics Differently A conversation on independent thinking, patient psychology and redefining the eyewear experience. Stop Selling Glasses. Start Selling the…
Eyewear Trends 2026: How Storytelling, Luxury & Consumer Insight Will Shape the Future of Optics .Eyewear Trends 2026: How Storytelling, Luxury & Consumer Insight Are Shaping the Future of OpticsThe…
The Myopia Timebomb: A Preventable Childhood Vision Crisis We Can No Longer Ignore Myopia is no longer a minor refractive inconvenience that can be corrected and forgotten. It is a…
The Ultimate Google Business Profile (Google My Business) Course to Rank Higher on Local Search & Get More Calls – Powered by Loving Social Media Blog Section: Google Business Profile…
Social Media Marketing for Opticians: Turning Real Expertise into Online Trust Social media marketing for opticians isn’t broken — but the way most practices approach it is. Too often, it’s…
The End of Gray: 2026 Color Deficiency Solutions Seeing Enhanced Colours for the First Time: The Breakthrough Optometry Can't IgnoreFor decades, colour vision deficiency has been an overlooked topic within…