From Independent Practice to National Group: The Wood Street Opticians Journey Building a Marketing Strategy Designed for Real Opticians From day one, we focused on the fundamentals that actually…
Work - Life Balance: How to succeeded as a optician and Social Media thought leader From Optician to Online InfluencerThe digital revolution has irrevocably transformed how we connect, communicate, and…
Best New Practice of the Year: Why We Honoured Sukhi Eyes (And How They Are Redefining Eye Care) At Loving Social Media, we don’t just manage Instagram accounts or tweak…
'Strong case' for social media ban on children, says home secretary - but police won't be involved Shabana Mahmood backs preventing under-16s accessing the platforms - but says police will…
Introducing the Problem Australia is talking about banning social media for anyone under 16, and honestly, the whole thing feels like one of those ideas that sounds simple until you…
AI is already changing eye care. Here’s what’s real now, and what’s coming next for optics? Are are jobs at risk? If you work anywhere in the ophthalmic and optical…
Book an appointment to discuss training for content creation. How to Create Social Media Content: A 7-Point Guide Social media shouldn’t feel like a chore you are ticking off a…
The invention of intraocular lenses and how that's affected millions of human beings around the world, and how that happened to have something to do with me. I’ve always believed…
2025 Optician Awards – And We Made the Final! The new year began with colour, connection, and a celebration of community — and now, it’s ending with even more excitement.…
Introduction In today’s digital landscape, simply driving traffic to your website isn’t enough. You also need to ensure those visitors take meaningful actions—such as making a purchase, signing up for…
Why Has Google Removed Some Reviews? A Social Media Expert Explains If you’re a business owner, you may have noticed that some of your Google reviews have vanished. Losing these…
Boost Customer Engagement with Google Business Profile Chat: Now with SMS & WhatsApp Integration! In today’s fast-paced digital world, customers expect instant communication when searching for businesses online. To meet…