How RW Perio Achieved a 160.5% Increase in Organic Traffic with Our SEO Strategy in 1 Year
About RW Perio
RW Perio is a leading specialist periodontal practice based in London, offering expert gum disease treatment, dental implants, and aesthetic gum solutions. Despite their reputation and high-quality services, they faced challenges in increasing organic traffic and ranking for competitive dental and periodontal keywords. Their main goal was to enhance online visibility, improve search rankings, and attract more qualified leads.
The Challenge
- Limited organic traffic despite strong expertise in periodontics
- Difficulty ranking for high-intent dental and periodontal treatment keywords
- Underperforming blog and service pages
- Limited visibility in local search results
Our Strategy
Step 1: Comprehensive Website Audit & Technical SEO Enhancements
- Conducted a thorough SEO audit to identify performance gaps
- Fixed technical issues such as site speed, mobile usability, and broken links
- Improved Core Web Vitals and overall user experience
Step 2: Keyword Research & On-Page SEO Optimisation
- Identified high-value, patient-focused keywords in the periodontal niche
- Optimised meta titles, descriptions, headers, and service pages
- Enhanced content structure for better readability and keyword integration
Organic Traffic Growth (2 Years) – A sharp increase in organic traffic is visible in mid-2024, demonstrating the impact of effective SEO efforts. The sustained traffic growth indicates strong keyword rankings and high search visibility, leading to a consistent flow of visitors.
Organic Keywords Growth (2 Years) – This graph showcases the steady and then accelerated growth in organic keyword rankings over two years. The increase in Top 3, Top 10, and SERP-featured keywords highlights the success of a well-structured SEO strategy.
Step 3: Content Strategy & Blog Optimisation
- Developed high-quality, informative blog content tailored to patient queries
- Created in-depth guides on periodontal treatments and oral health topics
- Implemented internal linking strategies to improve topical relevance
Step 4: Strategic Link Building & Off-Page SEO
- Acquired authoritative backlinks through periodontist-approved blogging
- Strengthened online presence via digital PR (in-house) and reputable health directories
- Boosted referral traffic from relevant healthcare and dental websites
Step 5: Local SEO Improvements
- Optimised RW Perio’s Google Business Profile for better local search rankings
- Encouraged patient reviews to improve credibility and engagement
- Ensured NAP (Name, Address, Phone Number) consistency across all directories and social media posts and captions
The Results
1. Organic Traffic Growth
- Increased organic sessions by 160.5% over 12 months
- Improved user engagement with a lower bounce rate and higher time-on-site
2. Keyword Ranking Success
- 98 periodontal-related keywords moved to the first page of Google
- 7 targeted keywords within the 98 total first page keywords have particularly moved to the first page of Google
- Example: Higher rankings for high-intent search queries such as “periodontist London”, “periodontist near me” and “periodontal specialist near me”
3. Conversions & Patient Inquiries Boost
- 176 appointment bookings and 249 contact form submissions via the website
- Higher patient engagement and inquiry rates through optimised content
4. Local SEO Impact
- +14.4% increase in visibility on Google Maps and Google (local) searches within 3 months compared to 2023
- +17.2% increase in visibility on Google search results within 3 months compared to 2023
- More calls, appointment requests, and website visits from local patients
5. Pinterest SEO & Growth Strategy
Our Pinterest strategy focused on both on-page and off-page optimisation to drive visibility, engagement, and follower growth. On-page efforts included keyword-rich board and pin descriptions, high-quality visuals, and consistent pinning to relevant boards.
By implementing a data-driven posting schedule and optimizing for Pinterest SEO, we significantly increased impressions, engagements, and outbound clicks, ultimately growing our followers from 11 to 343 in just two years.
- Over 2 million impressions and 92.87K engagements, showing consistent audience interaction and viral content performance.
- Strategic pinning and engagement helped grow the account organically from 11 followers to 343 followers, proving the impact of a well-executed Pinterest strategy.
- While there were peaks and dips, engagement remained strong, indicating long-term sustainability and continued audience interest.
Key Takeaways
- SEO-driven content enhances online credibility and patient trust
- Local SEO optimisation is crucial for attracting nearby patients
- A well-structured website with strong technical SEO improves long-term growth
Want to achieve similar SEO success? Contact us today to discover how we can help boost your dental practice’s online presence!