What 25 Years of Optical Marketing Really Looks Like: Lessons from Daniel Feldman
Why Your Best Frames Should Never Be in the Window — and Other Lessons from a Global Optics Legend There are people who work in the optical industry, and then…
The Ultimate Local Search On Google My Business Course
The Ultimate Google Business Profile (Google My Business) Course to Rank Higher on Local Search & Get More Calls – Powered by Loving Social Media Blog Section: Google Business Profile…
Seeing Enhanced Colours for the First Time: The Breakthrough Optometry Can’t Ignore
The End of Gray: 2026 Color Deficiency Solutions Seeing Enhanced Colours for the First Time: The Breakthrough Optometry Can't IgnoreFor decades, colour vision deficiency has been an overlooked topic within…
Social Media in 2026: What Modern Businesses (Including Opticians) Need to Know
Social Media in 2026: Where It Helps, Where It Harms, and How to Use It Well Social media in 2026 sits in a very different place to where it started.…
Who is the best marketing agency for opticians in the uk?
From Independent Practice to National Group: The Wood Street Opticians Journey Building a Marketing Strategy Designed for Real Opticians From day one, we focused on the fundamentals that actually…
Best New Practice of the Year: How Sukhi Eyes Redefined the Patient Experience
Best New Practice of the Year: Why We Honoured Sukhi Eyes (And How They Are Redefining Eye Care) At Loving Social Media, we don’t just manage Instagram accounts or tweak…
Discover how AI is transforming eye care
AI is already changing eye care. Here’s what’s real now, and what’s coming next for optics? Are are jobs at risk? If you work anywhere in the ophthalmic and optical…
A One-in-a-Trillion Moment: How Cataracts, Connection, and Coincidence
The invention of intraocular lenses and how that's affected millions of human beings around the world, and how that happened to have something to do with me. I’ve always believed…
Opticians Award Finalists 2025
2025 Optician Awards – And We Made the Final! The new year began with colour, connection, and a celebration of community — and now, it’s ending with even more excitement.…
The Future of Workplace Communication
The Future of Workplace Communication: Bridging Generations The way we communicate at work is evolving faster than ever. With four generations often sharing the same office space—from Baby Boomers to…