Listen to podcast Elaine Grisdale: The Essilor Paris Years, the IOA Board, and a Legacy of Global Optical Leadership Guided by the strict philosophy of interviewing only exceptional human beings…
What Brian Tompkins Knows About Loyalty A child sits in the testing chair at Tompkins Knight & Son. They are young enough to still believe in Father Christmas, yet old…
The Future of Optometry Is Human, Not Clinical Clinical excellence is expected.What differentiates great practices is human connection — how patients feel, how teams communicate, and how leaders show up…
From Independent Practice to National Group: The Wood Street Opticians Journey Building a Marketing Strategy Designed for Real Opticians From day one, we focused on the fundamentals that actually…
Work - Life Balance: How to succeeded as a optician and Social Media thought leader From Optician to Online InfluencerThe digital revolution has irrevocably transformed how we connect, communicate, and…
Introducing the Problem Australia is talking about banning social media for anyone under 16, and honestly, the whole thing feels like one of those ideas that sounds simple until you…
The invention of intraocular lenses and how that's affected millions of human beings around the world, and how that happened to have something to do with me. I’ve always believed…
As we step into 2025, digital marketing is evolving faster than ever. With AI advancements, shifting consumer behaviour, and new social media strategies emerging, staying ahead of the game is…
Hacked on Social Media? Here’s How to Take Back Control and Stay Secure It was a typical Tuesday morning. I sipped my coffee, opened my laptop, and…
The Future of Workplace Communication: Bridging Generations The way we communicate at work is evolving faster than ever. With four generations often sharing the same office space—from Baby Boomers to…
What Exactly is AI? First up - what exactly is AI? Basically, it's computer systems that can perform tasks that typically require human thinking. Instead of following pre-programmed rules,…